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Louise M. Hassan

Louise M. Hassan publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Ethics in Business and Education and Cultural Differences and Values.

World rank
#188,929
of 1,633,909 ranked researchers
Rank in United Kingdom
#17,532
of 90,785
Works
29
Citations
249
Citations per work
8.6

What does Louise M. Hassan research?

Marketing: 24.2%Information Systems and Management: 12.1%Sociology and Political Science: 12.1%Social Psychology: 12.1%other fields: 39.5%24%top field
Marketing24.2%Information Systems and Management12.1%Sociology and Political Science12.1%Social Psychology12.1%other fields39.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Information Systems and Management12% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Social Psychology12% of their works
  5. 5Organizational Behavior and Human Resource Management9% of their works
  6. 6Applied Psychology6% of their works

Research topics

Which keywords describe Louise M. Hassan's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Cultural Psychology, Electronic Word-of-Mouth, Ethical Decision Making and Moral Identity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior72 topics
  2. Brand Equity51 topic
  3. Brand Trust51 topic
  4. Emotion42 topics
  5. Cultural Psychology31 topic
  6. Electronic Word-of-Mouth31 topic
  7. Ethical Decision Making31 topic
  8. Moral Identity31 topic
  9. Social Media31 topic
  10. Values31 topic
  11. Customer Satisfaction21 topic
  12. Environmental Innovation21 topic
  13. Green Consumption21 topic
  14. Self-Regulation21 topic
  15. Service Quality21 topic
  16. Theory of Planned Behaviour21 topic
  17. Disgust11 topic
  18. Moral Judgment11 topic

Where does Louise M. Hassan work?

Louise M. Hassan's main affiliation in the publication record is Bangor University, United Kingdom.

How many publications and citations does Louise M. Hassan have?

Science Explorer counts 29 works and 249 citations for Louise M. Hassan, ranking #188,929 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.