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Researcher · Indian Institute of Management Calcutta · India

Madhupa Bakshi

Madhupa Bakshi publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0000-0002-4409-3566 OpenAlex
World rank
#2,012,820
of 7,710,434 ranked researchers
Rank in India
#34,832
of 280,097
Works
18
Citations
127
Citations per work
7.1
h-index
4
i10-index 3Top 62% in Sociology and Political Science
Madhupa Bakshi

What does Madhupa Bakshi research?

Madhupa Bakshi's work is mostly in Business, Management and Accounting (40%), Social Sciences (30%), Decision Sciences (6%).

Social Sciences: 14 works · 80.0% of their workBusiness, Management and Accounting: 7 works · 40.0% of their workMarketing: 5 works · 28.0% of their workOrganizational Behavior and Human Resource Management: 1 works · 8.0% of their workBusiness and International Management: 1 works · 4.0% of their workSocial Sciences: 5 works · 30.0% of their workSociology and Political Science: 5 works · 30.0% of their workDecision Sciences: 1 works · 6.0% of their workInformation Systems and Management: 1 works · 6.0% of their workEconomics, Econometrics and Finance: 1 works · 4.0% of their workEconomics and Econometrics: 1 works · 4.0% of their workEverything else: 4 works · 20.0% of their workTHEIR WORKMadhupa Bakshi18works
Social Sciences80%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting740.0%
    2. Social Sciences530.0%
    3. Decision Sciences16.0%
    4. Economics, Econometrics and Finance14.0%
  2. Everything else420.0%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing28% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Business and International Management4% of their works
  6. 6Economics and Econometrics4% of their works

Research topics

Which keywords describe Madhupa Bakshi's research?

The keywords of their largest research topics: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, E-commerce and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media142 topics
  2. Consumer Behavior122 topics
  3. Consumer Engagement121 topic
  4. Electronic Word-of-Mouth121 topic
  5. Brand Equity101 topic
  6. Brand Trust101 topic
  7. E-commerce52 topics
  8. Customer Satisfaction41 topic
  9. Service Quality41 topic
  10. Information Systems31 topic
  11. Technology Acceptance Model31 topic
  12. Emerging Markets21 topic
  13. Frugal Innovation21 topic
  14. Marketing Strategies21 topic
  15. Media Bias21 topic
  16. Political Economy21 topic
  17. Retail Economics21 topic
  18. Renewable Energy11 topic
  19. Sustainable Development11 topic

Where does Madhupa Bakshi work?

Madhupa Bakshi's main affiliation in the publication record is Indian Institute of Management Calcutta, India.

How many publications and citations does Madhupa Bakshi have?

OpenAlex counts 18 works and 127 citations for Madhupa Bakshi, an h-index of 4, ranking #2,012,820 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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