Malcolm McDonald
Malcolm McDonald publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Marketing and Advertising Strategies, Customer Service Quality and Loyalty and Business Strategy and Innovation.
- World rank
- #73,352 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #6,890 of 90,785
- Works
- 60
- Citations
- 246
- Citations per work
- 4.1
What does Malcolm McDonald research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing23% of their works
- 2Strategy and Management21% of their works
- 3Management of Technology and Innovation12% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Sociology and Political Science8% of their works
- 6Management Information Systems8% of their works
Research topics
Which keywords describe Malcolm McDonald's research?
The keywords of their largest research topics: Knowledge Sharing, Customer Experience, IMC, Integrated Marketing Communication, Business Networks, Coopetition, Customer Satisfaction and Electronic Word-of-Mouth.
- Multichannel Retailing
- IT Alignment
- Marketing Education
- Digital Transformation
- Social Media
- Electronic Word-of-Mouth
- Coopetition
- Integrated Marketing Communication
- Customer Experience
- Knowledge Sharing
- IMC
- Business Networks
- Customer Satisfaction
- Service Quality
- Business Models
- Experiential Learning
- Business Strategy
- Impulse Buying
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Knowledge Sharing62 topics
- Customer Experience52 topics
- IMC51 topic
- Integrated Marketing Communication51 topic
- Business Networks41 topic
- Coopetition41 topic
- Customer Satisfaction41 topic
- Electronic Word-of-Mouth41 topic
- Service Quality41 topic
- Social Media41 topic
- Business Models31 topic
- Digital Transformation31 topic
- Experiential Learning31 topic
- Marketing Education31 topic
- Business Strategy21 topic
- IT Alignment21 topic
- Impulse Buying21 topic
- Multichannel Retailing21 topic
Where does Malcolm McDonald work?
Malcolm McDonald's main affiliation in the publication record is Cranfield University, United Kingdom.
How many publications and citations does Malcolm McDonald have?
Science Explorer counts 60 works and 246 citations for Malcolm McDonald, ranking #73,352 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Malcolm McDonald
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