Manfred Bruhn
Manfred Bruhn publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Customer Service Quality and Loyalty.
- World rank
- #158,855 of 1,633,909 ranked researchers
- Rank in Switzerland
- #3,477 of 19,404
- Works
- 381
- Citations
- 705
- Citations per work
- 1.9
What does Manfred Bruhn research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management35% of their works
- 2Management of Technology and Innovation18% of their works
- 3Marketing15% of their works
- 4Organizational Behavior and Human Resource Management8% of their works
- 5Sociology and Political Science5% of their works
- 6Communication5% of their works
Research topics
Which keywords describe Manfred Bruhn's research?
The keywords of their largest research topics: Information Technology, Value Chains, Customer Experience, Business Models, Digital Transformation, Brand Equity, Customer Satisfaction and Service Quality.
- Language Variation
- Consumer Behavior
- Social Media
- Value Creation
- Integrated Marketing Communication
- Service Quality
- Brand Equity
- Business Models
- Value Chains
- Information Technology
- Customer Experience
- Digital Transformation
- Customer Satisfaction
- IMC
- Co-Creation
- Crisis Communication
- Brand Trust
- Discourse Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Information Technology1241 topic
- Value Chains1241 topic
- Customer Experience872 topics
- Business Models711 topic
- Digital Transformation711 topic
- Brand Equity282 topics
- Customer Satisfaction261 topic
- Service Quality261 topic
- IMC171 topic
- Integrated Marketing Communication171 topic
- Co-Creation161 topic
- Value Creation161 topic
- Crisis Communication151 topic
- Social Media151 topic
- Brand Trust111 topic
- Consumer Behavior111 topic
- Discourse Analysis81 topic
- Language Variation81 topic
Where does Manfred Bruhn work?
Manfred Bruhn's main affiliation in the publication record is University of Basel, Switzerland.
How many publications and citations does Manfred Bruhn have?
Science Explorer counts 381 works and 705 citations for Manfred Bruhn, ranking #158,855 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.