Marc Vanhuele
Marc Vanhuele publishes mostly in Marketing, Sociology and Political Science and Computer Networks and Communications, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Cultural Insights and Digital Impacts.
- World rank
- #692,305 of 1,633,909 ranked researchers
- Rank in France
- #42,669 of 96,116
- Works
- 21
- Citations
- 90
- Citations per work
- 4.3
What does Marc Vanhuele research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing35% of their works
- 2Sociology and Political Science12% of their works
- 3Computer Networks and Communications8% of their works
- 4Tourism, Leisure and Hospitality Management4% of their works
- 5Philosophy4% of their works
- 6General Decision Sciences4% of their works
Research topics
Which keywords describe Marc Vanhuele's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Social Media, Consumer Engagement and Digital Communication.
- Service Quality
- Discourse Analysis
- Coopetition
- Art Market
- Information Studies
- Digital Communication
- Social Media
- Marketing Strategies
- Brand Equity
- Consumer Behavior
- Brand Trust
- Retail Economics
- Consumer Engagement
- Electronic Word-of-Mouth
- Argumentation
- Business Networks
- Customer Satisfaction
- Investment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior92 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Marketing Strategies41 topic
- Retail Economics41 topic
- Social Media42 topics
- Consumer Engagement21 topic
- Digital Communication21 topic
- Electronic Word-of-Mouth21 topic
- Information Studies21 topic
- Argumentation11 topic
- Art Market11 topic
- Business Networks11 topic
- Coopetition11 topic
- Customer Satisfaction11 topic
- Discourse Analysis11 topic
- Investment11 topic
- Service Quality11 topic
Where does Marc Vanhuele work?
Marc Vanhuele's main affiliation in the publication record is HEC Paris, France.
How many publications and citations does Marc Vanhuele have?
Science Explorer counts 21 works and 90 citations for Marc Vanhuele, ranking #692,305 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.