Science Explorer Back to mapMap
Discussion
Researcher · HEC Paris · France

Marc Vanhuele

Marc Vanhuele publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#1,788,496
of 7,710,434 ranked researchers
Rank in France
#78,825
of 324,115
Works
74
Citations
1.4k
Citations per work
18.8
h-index
14
i10-index 18Top 25% in Marketing
Marc Vanhuele

What does Marc Vanhuele research?

Marc Vanhuele's work is mostly in Business, Management and Accounting (36%), Social Sciences (13%), Decision Sciences (6%).

Social Sciences: 44 works · 60.1% of their workBusiness, Management and Accounting: 26 works · 35.8% of their workMarketing: 23 works · 31.2% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.6% of their workSocial Sciences: 9 works · 12.7% of their workSociology and Political Science: 9 works · 12.7% of their workDecision Sciences: 5 works · 6.4% of their workManagement Science and Operations Research: 5 works · 6.4% of their workEconomics, Econometrics and Finance: 4 works · 5.2% of their workEconomics and Econometrics: 4 works · 5.2% of their workEverything else: 27 works · 35.9% of their workLife Sciences: 3 works · 4.0% of their workNeuroscience: 3 works · 4.0% of their workCognitive Neuroscience: 3 works · 4.0% of their workTHEIR WORKMarc Vanhuele74works
Life Sciences4%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2635.8%
    2. Social Sciences912.7%
    3. Decision Sciences56.4%
    4. Economics, Econometrics and Finance45.2%
  2. Everything else2735.9%
    1. Neuroscience34.0%
  1. 1Marketing31% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Management Science and Operations Research6% of their works
  4. 4Economics and Econometrics5% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Cognitive Neuroscience4% of their works

Research topics

Which keywords describe Marc Vanhuele's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior462 topics
  2. Marketing Strategies241 topic
  3. Retail Economics241 topic
  4. Brand Equity221 topic
  5. Brand Trust221 topic
  6. Electronic Word-of-Mouth121 topic
  7. Social Media121 topic
  8. Customer Satisfaction81 topic
  9. Service Quality81 topic
  10. Customer Experience71 topic
  11. Multichannel Retailing71 topic
  12. Agent-Based Modeling61 topic
  13. Decision Making61 topic
  14. Innovation Diffusion61 topic
  15. Risk Aversion61 topic
  16. Self-Regulation51 topic
  17. Theory of Planned Behaviour51 topic

Where does Marc Vanhuele work?

Marc Vanhuele's main affiliation in the publication record is HEC Paris, France.

How many publications and citations does Marc Vanhuele have?

OpenAlex counts 74 works and 1,391 citations for Marc Vanhuele, an h-index of 14, ranking #1,788,496 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Marc Vanhuele. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.