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Researcher · University of Mannheim · Germany

Marcus M. Neumann

Marcus M. Neumann publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour and Digital Marketing and Social Media.

OpenAlex
World rank
#122,504
of 1,633,909 ranked researchers
Rank in Germany
#7,727
of 86,443
Works
21
Citations
362
Citations per work
17.2

What does Marcus M. Neumann research?

Marketing: 27.3%Sociology and Political Science: 27.3%Information Systems and Management: 18.2%Human-Computer Interaction: 9.1%other fields: 18.1%27%top field
Marketing27.3%Sociology and Political Science27.3%Information Systems and Management18.2%Human-Computer Interaction9.1%other fields18.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing27% of their works
  2. 2Sociology and Political Science27% of their works
  3. 3Information Systems and Management18% of their works
  4. 4Human-Computer Interaction9% of their works
  5. 5Literature and Literary Theory9% of their works
  6. 6Organizational Behavior and Human Resource Management9% of their works

Research topics

Which keywords describe Marcus M. Neumann's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Behavioral Economics and Consumer Policy.

Size is their works in the topics tagged with each word, from their 7 largest topics. Each links to the topic it comes from most.

All 14 words, with their numbers
  1. Brand Trust31 topic
  2. Consumer Behavior31 topic
  3. Electronic Word-of-Mouth21 topic
  4. Information Systems21 topic
  5. Social Media21 topic
  6. Technology Acceptance Model21 topic
  7. Behavioral Economics11 topic
  8. Consumer Policy11 topic
  9. Customer Satisfaction11 topic
  10. Embodiment11 topic
  11. Narrative Persuasion11 topic
  12. Presence11 topic
  13. Service Quality11 topic
  14. Transportation11 topic

Where does Marcus M. Neumann work?

Marcus M. Neumann's main affiliation in the publication record is University of Mannheim, Germany.

How many publications and citations does Marcus M. Neumann have?

Science Explorer counts 21 works and 362 citations for Marcus M. Neumann, ranking #122,504 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.