Science Explorer Interactive view Map

Maria Madlberger

Maria Madlberger publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Consumer Retail Behavior Studies, Corporate Governance and Management and Digital Innovation in Industries.

World rank
#751,560
of 1,633,909 ranked researchers
Rank in Austria
#5,139
of 10,230
Works
42
Citations
122
Citations per work
2.9

What does Maria Madlberger research?

Marketing: 23.5%Strategy and Management: 20.0%Management of Technology and Innovation: 9.4%Management Information Systems: 7.1%other fields: 40.0%24%top field
Marketing23.5%Strategy and Management20.0%Management of Technology and Innovation9.4%Management Information Systems7.1%other fields40.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Strategy and Management20% of their works
  3. 3Management of Technology and Innovation9% of their works
  4. 4Management Information Systems7% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Maria Madlberger's research?

The keywords of their largest research topics: E-commerce, Customer Experience, Customer Relationship Management, Impulse Buying, Information Technology, Multichannel Retailing, Value Chains and Business Models.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. E-commerce173 topics
  2. Customer Experience162 topics
  3. Customer Relationship Management122 topics
  4. Impulse Buying91 topic
  5. Information Technology91 topic
  6. Multichannel Retailing91 topic
  7. Value Chains91 topic
  8. Business Models71 topic
  9. Digital Transformation71 topic
  10. Information Systems51 topic
  11. Marketing Strategies51 topic
  12. Retail Economics51 topic
  13. Technology Acceptance Model51 topic
  14. Electronic Word-of-Mouth31 topic
  15. Platform Competition31 topic
  16. Social Media31 topic
  17. Two-Sided Markets31 topic
  18. Flexible Automation21 topic
  19. Reconfigurable Manufacturing Systems21 topic

Where does Maria Madlberger work?

Maria Madlberger's main affiliation in the publication record is Vienna University of Economics and Business, Austria.

How many publications and citations does Maria Madlberger have?

Science Explorer counts 42 works and 122 citations for Maria Madlberger, ranking #751,560 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.