Maria Mercanti‐Guérin
Maria Mercanti‐Guérin publishes mostly in Sociology and Political Science, Strategy and Management and Marketing, on topics such as Business Strategy and Innovation, Cultural Insights and Digital Impacts and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #1,072,922 of 1,633,909 ranked researchers
- Rank in France
- #66,219 of 96,116
- Works
- 30
- Citations
- 7
- Citations per work
- 0.2
What does Maria Mercanti‐Guérin research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science24% of their works
- 2Strategy and Management24% of their works
- 3Marketing12% of their works
- 4Education12% of their works
- 5Computer Networks and Communications12% of their works
- 6Management of Technology and Innovation6% of their works
Research topics
Which keywords describe Maria Mercanti‐Guérin's research?
The keywords of their largest research topics: Innovation, Social Media, Business Networks, Consumer Behavior, Coopetition, Brand Equity, Brand Trust and Consumer Engagement.
- Wine Choice
- Financial Performance
- Creativity
- Cognitive Processes
- Electronic Word-of-Mouth
- Consumer Engagement
- Brand Equity
- Consumer Behavior
- Social Media
- Innovation
- Business Networks
- Coopetition
- Brand Trust
- Digital Communication
- Information Studies
- Corporate Reputation
- Entrepreneurial Orientation
- Opportunity Recognition
- Wine Tourism
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Innovation42 topics
- Social Media42 topics
- Business Networks31 topic
- Consumer Behavior32 topics
- Coopetition31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Consumer Engagement21 topic
- Digital Communication21 topic
- Electronic Word-of-Mouth21 topic
- Information Studies21 topic
- Cognitive Processes11 topic
- Corporate Reputation11 topic
- Creativity11 topic
- Entrepreneurial Orientation11 topic
- Financial Performance11 topic
- Opportunity Recognition11 topic
- Wine Choice11 topic
- Wine Tourism11 topic
Where does Maria Mercanti‐Guérin work?
Maria Mercanti‐Guérin's main affiliation in the publication record is Université d'Évry Val-d'Essonne, France.
How many publications and citations does Maria Mercanti‐Guérin have?
Science Explorer counts 30 works and 7 citations for Maria Mercanti‐Guérin, ranking #1,072,922 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.