Marla Royne Stafford
Marla Royne Stafford publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #439,838 of 1,633,909 ranked researchers
- Rank in United States
- #151,638 of 358,040
- Works
- 31
- Citations
- 208
- Citations per work
- 6.7
What does Marla Royne Stafford research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing34% of their works
- 2Sociology and Political Science20% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4Transportation6% of their works
- 5Cognitive Neuroscience2% of their works
- 6Pharmacology2% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Qualitative Research Methods and Ethics
- Psychology of Moral and Emotional Judgment
- Pharmaceutical industry and healthcare
Which keywords describe Marla Royne Stafford's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Electronic Word-of-Mouth, Service Quality, Social Media and Customer Experience.
- Pharmaceutical Industry
- Disgust
- Reflexivity
- Green Consumption
- Multichannel Retailing
- Customer Experience
- Service Quality
- Customer Satisfaction
- Brand Equity
- Consumer Behavior
- Brand Trust
- Electronic Word-of-Mouth
- Social Media
- Ethics
- Environmental Innovation
- Qualitative Research
- Conflict of Interest
- Moral Judgment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior122 topics
- Brand Equity101 topic
- Brand Trust101 topic
- Customer Satisfaction41 topic
- Electronic Word-of-Mouth41 topic
- Service Quality41 topic
- Social Media41 topic
- Customer Experience31 topic
- Ethics32 topics
- Multichannel Retailing31 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Qualitative Research21 topic
- Reflexivity21 topic
- Conflict of Interest11 topic
- Disgust11 topic
- Moral Judgment11 topic
- Pharmaceutical Industry11 topic
Where does Marla Royne Stafford work?
Marla Royne Stafford's main affiliation in the publication record is University of Memphis, United States.
How many publications and citations does Marla Royne Stafford have?
Science Explorer counts 31 works and 208 citations for Marla Royne Stafford, ranking #439,838 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.