Märt Ots
Märt Ots publishes mostly in Sociology and Political Science, Communication and Marketing, on topics such as Digital Marketing and Social Media, Media Studies and Communication and Media Influence and Politics.
- World rank
- #788,758 of 7,710,434 ranked researchers
- Rank in Sweden
- #9,916 of 71,437
- Works
- 113
- Citations
- 1.1k
- Citations per work
- 10.2
What does Märt Ots research?
Märt Ots's work is mostly in Social Sciences (41%), Business, Management and Accounting (22%), Engineering (4%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences7162.9%
- Social Sciences4641.0%
- Business, Management and Accounting2521.9%
- Everything else3833.4%
- Physical Sciences43.7%
- Engineering43.7%
- 1Sociology and Political Science21% of their works
- 2Communication15% of their works
- 3Marketing14% of their works
- 4Strategy and Management8% of their works
- 5Education4% of their works
- 6Media Technology4% of their works
Research topics
Which keywords describe Märt Ots's research?
The keywords of their largest research topics: Social Media, News Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Agenda Setting, Media Framing and Media Bias.
- Methodology
- Corporate Lobbying
- Economic Development
- IMC
- Brand Trust
- Media Bias
- Agenda Setting
- Electronic Word-of-Mouth
- News Media
- Social Media
- Consumer Engagement
- Brand Equity
- Media Framing
- Political Economy
- Consumer Behavior
- Integrated Marketing Communication
- Telecommunications
- Political Connections
- Qualitative Research
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 19 words, with their numbers
- Social Media422 topics
- News Media392 topics
- Consumer Engagement251 topic
- Electronic Word-of-Mouth251 topic
- Brand Equity232 topics
- Agenda Setting221 topic
- Media Framing221 topic
- Media Bias171 topic
- Political Economy171 topic
- Brand Trust131 topic
- Consumer Behavior131 topic
- IMC101 topic
- Integrated Marketing Communication101 topic
- Economic Development91 topic
- Telecommunications91 topic
- Corporate Lobbying81 topic
- Political Connections81 topic
- Methodology71 topic
- Qualitative Research71 topic
Where does Märt Ots work?
Märt Ots's main affiliation in the publication record is Jönköping University, Sweden.
How many publications and citations does Märt Ots have?
OpenAlex counts 113 works and 1,147 citations for Märt Ots, an h-index of 18, ranking #788,758 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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Discussion
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