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Researcher · Jönköping University · Sweden

Märt Ots

Märt Ots publishes mostly in Marketing, Sociology and Political Science and Communication, on topics such as Digital Marketing and Social Media, Marketing and Advertising Strategies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-0301-9765 OpenAlex
World rank
#1,280,985
of 1,633,909 ranked researchers
Rank in Sweden
#13,896
of 16,333
Works
31
Citations
28
Citations per work
0.9

What does Märt Ots research?

Marketing: 24.3%Sociology and Political Science: 18.9%Communication: 5.4%Strategy and Management: 5.4%other fields: 46.0%24%top field
Marketing24.3%Sociology and Political Science18.9%Communication5.4%Strategy and Management5.4%other fields46.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing24% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Communication5% of their works
  4. 4Strategy and Management5% of their works
  5. 5Management Information Systems5% of their works
  6. 6Education5% of their works

Research topics

Which keywords describe Märt Ots's research?

The keywords of their largest research topics: Brand Equity, Social Media, Consumer Engagement, Electronic Word-of-Mouth, IMC, Integrated Marketing Communication, Brand Trust and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Equity72 topics
  2. Social Media72 topics
  3. Consumer Engagement51 topic
  4. Electronic Word-of-Mouth51 topic
  5. IMC41 topic
  6. Integrated Marketing Communication41 topic
  7. Brand Trust31 topic
  8. Consumer Behavior31 topic
  9. Media Bias21 topic
  10. Methodology21 topic
  11. Political Economy21 topic
  12. Qualitative Research21 topic
  13. Economic Development11 topic
  14. Eddy Current Testing11 topic
  15. Food Tourism11 topic
  16. Gastronomy11 topic
  17. Non-Destructive Evaluation11 topic
  18. Telecommunications11 topic

Where does Märt Ots work?

Märt Ots's main affiliation in the publication record is Jönköping University, Sweden.

How many publications and citations does Märt Ots have?

Science Explorer counts 31 works and 28 citations for Märt Ots, ranking #1,280,985 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.