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Researcher · Vienna University of Economics and Business · Austria

Martin Schreier

Martin Schreier publishes mostly in Marketing, Management of Technology and Innovation and Cognitive Neuroscience, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Innovation in Industries and Organizational Management and Leadership.

OpenAlex
World rank
#65,041
of 1,633,909 ranked researchers
Rank in Austria
#583
of 10,230
Works
30
Citations
288
Citations per work
9.6

What does Martin Schreier research?

Marketing: 26.9%Management of Technology and Innovation: 19.2%Cognitive Neuroscience: 7.7%Organizational Behavior and Human Resource Management: 3.8%other fields: 42.4%27%top field
Marketing26.9%Management of Technology and Innovation19.2%Cognitive Neuroscience7.7%Organizational Behavior and Human Resource Management3.8%other fields42.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing27% of their works
  2. 2Management of Technology and Innovation19% of their works
  3. 3Cognitive Neuroscience8% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Sociology and Political Science4% of their works
  6. 6Computer Science Applications4% of their works

Research topics

Which keywords describe Martin Schreier's research?

The keywords of their largest research topics: Consumer Behavior, Artificial Intelligence, Brand Equity, Brand Trust, Customer Experience, Innovation, Business Models and Collaborative Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior52 topics
  2. Artificial Intelligence32 topics
  3. Brand Equity31 topic
  4. Brand Trust31 topic
  5. Customer Experience32 topics
  6. Innovation32 topics
  7. Business Models21 topic
  8. Collaborative Consumption21 topic
  9. Digital Transformation21 topic
  10. Management21 topic
  11. Sharing Economy21 topic
  12. Strategic Renewal21 topic
  13. Aesthetic Perception11 topic
  14. Chatbots11 topic
  15. Collaboration11 topic
  16. Neuroaesthetics11 topic
  17. Nocebo11 topic
  18. Open Source Software11 topic
  19. Placebo11 topic
  20. Service Robots11 topic

Where does Martin Schreier work?

Martin Schreier's main affiliation in the publication record is Vienna University of Economics and Business, Austria.

How many publications and citations does Martin Schreier have?

Science Explorer counts 30 works and 288 citations for Martin Schreier, ranking #65,041 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.