Maxwell K. Hsu
Maxwell K. Hsu publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #786,027 of 1,633,909 ranked researchers
- Rank in United States
- #226,332 of 358,040
- Works
- 21
- Citations
- 150
- Citations per work
- 7.1
What does Maxwell K. Hsu research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science33% of their works
- 2Marketing25% of their works
- 3Organizational Behavior and Human Resource Management17% of their works
- 4Information Systems and Management8% of their works
- 5Economics and Econometrics6% of their works
- 6Communication3% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Diverse Aspects of Tourism Research
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Regional Economic and Spatial Analysis
Which keywords describe Maxwell K. Hsu's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality and E-commerce.
- Spatial Shift-Share Analysis
- Multichannel Retailing
- Economic Development
- Tourist Satisfaction
- Technology Acceptance Model
- E-commerce
- Customer Satisfaction
- Brand Equity
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Trust
- Service Quality
- Information Systems
- Destination Image
- Customer Experience
- Marketing Strategies
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior82 topics
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- Brand Equity71 topic
- Brand Trust71 topic
- Customer Satisfaction61 topic
- Service Quality61 topic
- E-commerce42 topics
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Destination Image21 topic
- Tourist Satisfaction21 topic
- Customer Experience11 topic
- Economic Development11 topic
- Marketing Strategies11 topic
- Multichannel Retailing11 topic
- Retail Economics11 topic
- Spatial Shift-Share Analysis11 topic
Where does Maxwell K. Hsu work?
Maxwell K. Hsu's main affiliation in the publication record is University of Wisconsin–Whitewater, United States.
How many publications and citations does Maxwell K. Hsu have?
Science Explorer counts 21 works and 150 citations for Maxwell K. Hsu, ranking #786,027 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.