Question 1

What does Michael Christofi research?

Accepted Answer

Michael Christofi publishes mostly in Strategy and Management, Sociology and Political Science and Marketing, on topics such as Digital Marketing and Social Media, Innovation and Knowledge Management and Consumer Behavior in Brand Consumption and Identification.

Question 2

Which keywords describe Michael Christofi's research?

Accepted Answer

The keywords of their largest research topics: Social Capital, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Dynamic Capabilities, Knowledge Transfer, Brand Equity and Brand Trust.

Question 3

Where does Michael Christofi work?

Accepted Answer

Michael Christofi's main affiliation in the publication record is University of Nicosia, Cyprus.

Question 4

How many publications and citations does Michael Christofi have?

Accepted Answer

OpenAlex counts 117 works and 7,292 citations for Michael Christofi, an h-index of 36, ranking #16,399 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Michael Christofi's h-index high?

Accepted Answer

An h-index of 36 is at or above that of 98% of the 37,580 ranked researchers whose main subfield is Strategy and Management, which is in the top 2.3%.