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Researcher · Beihang University · China

Mingli Zhang

Mingli Zhang publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Digital Marketing and Social Media.

World rank
#1,040,695
of 1,633,909 ranked researchers
Rank in China
#95,543
of 187,979
Works
32
Citations
85
Citations per work
2.7

What does Mingli Zhang research?

Marketing: 21.4%Organizational Behavior and Human Resource Management: 16.7%Sociology and Political Science: 14.3%Information Systems and Management: 7.1%other fields: 40.5%21%top field
Marketing21.4%Organizational Behavior and Human Resource Management16.7%Sociology and Political Science14.3%Information Systems and Management7.1%other fields40.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing21% of their works
  2. 2Organizational Behavior and Human Resource Management17% of their works
  3. 3Sociology and Political Science14% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Health, Toxicology and Mutagenesis5% of their works
  6. 6Building and Construction2% of their works

Research topics

Which keywords describe Mingli Zhang's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Electronic Word-of-Mouth, Multichannel Retailing, Social Media, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Customer Satisfaction71 topic
  2. Service Quality71 topic
  3. Customer Experience41 topic
  4. Electronic Word-of-Mouth41 topic
  5. Multichannel Retailing41 topic
  6. Social Media41 topic
  7. Information Systems31 topic
  8. Technology Acceptance Model31 topic
  9. Brand Trust21 topic
  10. Consumer Behavior21 topic
  11. Air Force11 topic
  12. Educational Data Mining11 topic
  13. Hyaluronan11 topic
  14. Learning Analytics11 topic
  15. Modernization11 topic
  16. Proteoglycans11 topic

Where does Mingli Zhang work?

Mingli Zhang's main affiliation in the publication record is Beihang University, China.

How many publications and citations does Mingli Zhang have?

Science Explorer counts 32 works and 85 citations for Mingli Zhang, ranking #1,040,695 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Mingli Zhang

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