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Researcher · Lahore College for Women University · Pakistan

Moneeba Iftikhar

Moneeba Iftikhar publishes mostly in Sociology and Political Science, Education and Literature and Literary Theory, on topics such as Media Influence and Health, Digital Marketing and Social Media and Smoking Behavior and Cessation.

ORCID 0000-0001-6850-4203 OpenAlex
World rank
#3,036,508
of 7,710,434 ranked researchers
Rank in Pakistan
#10,802
of 32,975
Works
29
Citations
119
Citations per work
4.1
h-index
6
i10-index 4Top 45% in Sociology and Political Science
Moneeba Iftikhar

What does Moneeba Iftikhar research?

Moneeba Iftikhar's work is mostly in Social Sciences (28%), Arts and Humanities (6%), Economics, Econometrics and Finance (6%).

Everything else: 16 works · 54.1% of their workSocial Sciences: 13 works · 45.9% of their workSocial Sciences: 8 works · 28.5% of their workSociology and Political Science: 4 works · 14.3% of their workEducation: 2 works · 7.9% of their workCommunication: 2 works · 6.3% of their workArts and Humanities: 2 works · 6.3% of their workLiterature and Literary Theory: 2 works · 6.3% of their workEconomics, Econometrics and Finance: 2 works · 6.3% of their workEconomics and Econometrics: 2 works · 6.3% of their workBusiness, Management and Accounting: 1 works · 4.8% of their workMarketing: 1 works · 4.8% of their workTHEIR WORKMoneeba Iftikhar29works
Social Sciences46%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else1654.1%
    1. Social Sciences828.5%
    2. Arts and Humanities26.3%
    3. Economics, Econometrics and Finance26.3%
    4. Business, Management and Accounting14.8%
  1. 1Sociology and Political Science14% of their works
  2. 2Education8% of their works
  3. 3Literature and Literary Theory6% of their works
  4. 4Communication6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Marketing5% of their works

Research topics

Which keywords describe Moneeba Iftikhar's research?

The keywords of their largest research topics: Narrative Persuasion, Transportation, Electronic Word-of-Mouth, Social Media, Bollywood, Circular Economy, COVID-19 and Emerging Markets.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Narrative Persuasion41 topic
  2. Transportation41 topic
  3. Electronic Word-of-Mouth31 topic
  4. Social Media31 topic
  5. Bollywood21 topic
  6. COVID-1921 topic
  7. Circular Economy21 topic
  8. Emerging Markets21 topic
  9. Frugal Innovation21 topic
  10. Indian cinema21 topic
  11. Pandemic21 topic
  12. Self-Regulation21 topic
  13. Smoking Cessation21 topic
  14. Sustainable Supply Chain Management21 topic
  15. Theory of Planned Behaviour21 topic
  16. Tobacco Use21 topic

Where does Moneeba Iftikhar work?

Moneeba Iftikhar's main affiliation in the publication record is Lahore College for Women University, Pakistan.

How many publications and citations does Moneeba Iftikhar have?

OpenAlex counts 29 works and 119 citations for Moneeba Iftikhar, an h-index of 6, ranking #3,036,508 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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