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Researcher · Institut National des Postes et Télécommunications · Morocco

Mourad Oubrich

Mourad Oubrich publishes mostly in Strategy and Management, Marketing and Management Information Systems, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Business Strategy and Innovation.

ORCID 0000-0001-6989-344X OpenAlex
World rank
#3,682,876
of 7,710,434 ranked researchers
Rank in Morocco
#4,086
of 14,526
Works
32
Citations
350
Citations per work
10.9
h-index
8
i10-index 6Top 43% in Strategy and Management
Mourad Oubrich

What does Mourad Oubrich research?

Mourad Oubrich's work is mostly in Business, Management and Accounting (64%), Decision Sciences (8%), Social Sciences (8%).

Social Sciences: 26 works · 80.9% of their workBusiness, Management and Accounting: 21 works · 64.3% of their workStrategy and Management: 8 works · 26.2% of their workMarketing: 5 works · 15.5% of their workManagement Information Systems: 4 works · 11.9% of their workOrganizational Behavior and Human Resource Management: 3 works · 10.7% of their workDecision Sciences: 3 works · 8.3% of their workInformation Systems and Management: 3 works · 8.3% of their workSocial Sciences: 3 works · 8.3% of their workSociology and Political Science: 3 works · 8.3% of their workEverything else: 6 works · 19.1% of their workTHEIR WORKMourad Oubrich32works
Social Sciences81%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2164.3%
    2. Decision Sciences38.3%
    3. Social Sciences38.3%
  2. Everything else619.1%
  1. 1Strategy and Management26% of their works
  2. 2Marketing16% of their works
  3. 3Management Information Systems12% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Sociology and Political Science8% of their works

Research topics

Which keywords describe Mourad Oubrich's research?

The keywords of their largest research topics: Strategic Alliances, Customer Satisfaction, Service Quality, Business Networks, Competitive Intelligence, Coopetition, Customer Experience and Information Management.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Strategic Alliances112 topics
  2. Customer Satisfaction81 topic
  3. Service Quality81 topic
  4. Business Networks71 topic
  5. Competitive Intelligence71 topic
  6. Coopetition71 topic
  7. Customer Experience71 topic
  8. Information Management71 topic
  9. Information Systems71 topic
  10. Multichannel Retailing71 topic
  11. Technology Acceptance Model71 topic
  12. Electronic Word-of-Mouth51 topic
  13. Social Media51 topic
  14. Dynamic Capabilities41 topic
  15. Knowledge Transfer41 topic
  16. Analytics31 topic
  17. Big Data31 topic

Where does Mourad Oubrich work?

Mourad Oubrich's main affiliation in the publication record is Institut National des Postes et Télécommunications, Morocco.

How many publications and citations does Mourad Oubrich have?

OpenAlex counts 32 works and 350 citations for Mourad Oubrich, an h-index of 8, ranking #3,682,876 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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