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Researcher · Hong Kong Polytechnic University · China

Munhyang Oh

Munhyang Oh publishes mostly in Sociology and Political Science, Food Science and Marketing, on topics such as Culinary Culture and Tourism, Consumer Behavior in Brand Consumption and Identification and Diverse Topics in Contemporary Research.

ORCID 0000-0002-5292-5684 OpenAlex
World rank
#1,230,103
of 7,710,434 ranked researchers
Rank in China
#178,741
of 978,568
Works
25
Citations
1.1k
Citations per work
43.0
h-index
11
i10-index 12Top 20% in Sociology and Political Science
Munhyang Oh

What does Munhyang Oh research?

Munhyang Oh's work is mostly in Social Sciences (26%), Agricultural and Biological Sciences (12%), Business, Management and Accounting (12%).

Social Sciences: 11 works · 43.8% of their workSocial Sciences: 6 works · 26.0% of their workSociology and Political Science: 4 works · 16.4% of their workCultural Studies: 2 works · 9.6% of their workBusiness, Management and Accounting: 3 works · 12.3% of their workMarketing: 3 works · 12.3% of their workPsychology: 1 works · 5.5% of their workSocial Psychology: 1 works · 5.5% of their workEverything else: 10 works · 38.4% of their workLife Sciences: 3 works · 12.3% of their workAgricultural and Biological Sciences: 3 works · 12.3% of their workFood Science: 3 works · 12.3% of their workHealth Sciences: 1 works · 5.5% of their workNursing: 1 works · 5.5% of their workNutrition and Dietetics: 1 works · 5.5% of their workTHEIR WORKMunhyang Oh25works
Life Sciences12%Health Sciences6%Social Sciences44%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences626.0%
    2. Business, Management and Accounting312.3%
    3. Psychology15.5%
  2. Everything else1038.4%
    1. Agricultural and Biological Sciences312.3%
    1. Nursing15.5%
  1. 1Sociology and Political Science16% of their works
  2. 2Food Science12% of their works
  3. 3Marketing12% of their works
  4. 4Cultural Studies10% of their works
  5. 5Social Psychology6% of their works
  6. 6Nutrition and Dietetics6% of their works

Research topics

Which keywords describe Munhyang Oh's research?

The keywords of their largest research topics: Sustainability, Consumer Behavior, Lifestyle, Food Tourism, Gastronomy, Social Media, Consumer Perception and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Sustainability122 topics
  2. Consumer Behavior102 topics
  3. Lifestyle102 topics
  4. Food Tourism91 topic
  5. Gastronomy91 topic
  6. Social Media92 topics
  7. Consumer Perception82 topics
  8. Brand Equity71 topic
  9. Brand Trust71 topic
  10. Fashion61 topic
  11. Generation Z61 topic
  12. Destination Image41 topic
  13. Eating Habits41 topic
  14. Nutrition41 topic
  15. Tourist Satisfaction41 topic
  16. Consumer Engagement31 topic
  17. Electronic Word-of-Mouth31 topic
  18. Wine Choice31 topic
  19. Wine Tourism31 topic
  20. Artificial Intelligence21 topic
  21. Service Robots21 topic

Where does Munhyang Oh work?

Munhyang Oh's main affiliation in the publication record is Hong Kong Polytechnic University, China.

How many publications and citations does Munhyang Oh have?

OpenAlex counts 25 works and 1,076 citations for Munhyang Oh, an h-index of 11, ranking #1,230,103 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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