Nan Hua
Nan Hua publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #1,191,990 of 1,633,909 ranked researchers
- Rank in United States
- #294,542 of 358,040
- Works
- 29
- Citations
- 69
- Citations per work
- 2.4
What does Nan Hua research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Sociology and Political Science14% of their works
- 3Strategy and Management12% of their works
- 4Accounting12% of their works
- 5Organizational Behavior and Human Resource Management12% of their works
- 6Economics and Econometrics7% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Corporate Finance and Governance
- Auditing, Earnings Management, Governance
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Franchising Strategies and Performance
Which keywords describe Nan Hua's research?
The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Service Quality, Brand Equity, Brand Trust, Corporate Governance, Electronic Word-of-Mouth and Social Media.
- Retail Economics
- Organizational Learning
- Marketing Strategies
- Franchising
- Earnings Management
- Social Media
- Corporate Governance
- Brand Equity
- Customer Satisfaction
- Consumer Behavior
- Service Quality
- Brand Trust
- Electronic Word-of-Mouth
- Customer Experience
- Financial Reporting
- Investor Protection
- Multichannel Retailing
- Ownership Structure
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior62 topics
- Customer Satisfaction51 topic
- Service Quality51 topic
- Brand Equity41 topic
- Brand Trust41 topic
- Corporate Governance42 topics
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Customer Experience21 topic
- Earnings Management21 topic
- Financial Reporting21 topic
- Franchising21 topic
- Investor Protection21 topic
- Marketing Strategies21 topic
- Multichannel Retailing21 topic
- Organizational Learning21 topic
- Ownership Structure21 topic
- Retail Economics21 topic
Where does Nan Hua work?
Nan Hua's main affiliation in the publication record is University of Central Florida, United States.
How many publications and citations does Nan Hua have?
Science Explorer counts 29 works and 69 citations for Nan Hua, ranking #1,191,990 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Nan Hua
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.