Naresh K. Malhotra
Naresh K. Malhotra publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Sensory Analysis and Statistical Methods.
- World rank
- #18,869 of 1,633,909 ranked researchers
- Rank in United States
- #8,971 of 358,040
- Works
- 44
- Citations
- 890
- Citations per work
- 20.2
What does Naresh K. Malhotra research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing20% of their works
- 2Sociology and Political Science6% of their works
- 3Information Systems and Management6% of their works
- 4Strategy and Management6% of their works
- 5Computer Networks and Communications4% of their works
- 6Statistics and Probability4% of their works
Research topics
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Sensory Analysis and Statistical Methods
- Vibration Control and Rheological Fluids
- Vibration and Dynamic Analysis
- Chaos control and synchronization
- Management and Marketing Education
- Marketing and Advertising Strategies
Which keywords describe Naresh K. Malhotra's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Marketing Strategies, Nonlinear Dynamics, Retail Economics, Brand Community, Brand Trust and Axially Moving Systems.
- Synchronization
- Passive Vibration Isolators
- Magnetorheological Fluids
- IMC
- Consumer Perception
- Axially Moving Systems
- Brand Community
- Nonlinear Dynamics
- Brand Equity
- Consumer Behavior
- Marketing Strategies
- Retail Economics
- Brand Trust
- Chaos
- Experiential Learning
- Integrated Marketing Communication
- Marketing Education
- Sensory Analysis
- Vibration Analysis
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior72 topics
- Brand Equity52 topics
- Marketing Strategies41 topic
- Nonlinear Dynamics42 topics
- Retail Economics41 topic
- Brand Community31 topic
- Brand Trust31 topic
- Axially Moving Systems21 topic
- Chaos21 topic
- Consumer Perception21 topic
- Experiential Learning21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Magnetorheological Fluids21 topic
- Marketing Education21 topic
- Passive Vibration Isolators21 topic
- Sensory Analysis21 topic
- Synchronization21 topic
- Vibration Analysis21 topic
Where does Naresh K. Malhotra work?
Naresh K. Malhotra's main affiliation in the publication record is Georgia Institute of Technology, United States.
How many publications and citations does Naresh K. Malhotra have?
Science Explorer counts 44 works and 890 citations for Naresh K. Malhotra, ranking #18,869 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.