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Nawaz Ahmad

Nawaz Ahmad publishes mostly in Marketing, Strategy and Management and Accounting, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Pharmaceutical industry and healthcare.

World rank
#758,794
of 1,633,909 ranked researchers
Rank in Pakistan
#1,355
of 4,422
Works
23
Citations
60
Citations per work
2.6

What does Nawaz Ahmad research?

Marketing: 23.1%Strategy and Management: 11.5%Accounting: 11.5%Sociology and Political Science: 11.5%other fields: 42.4%23%top field
Marketing23.1%Strategy and Management11.5%Accounting11.5%Sociology and Political Science11.5%other fields42.4%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing23% of their works
  2. 2Strategy and Management12% of their works
  3. 3Accounting12% of their works
  4. 4Sociology and Political Science12% of their works
  5. 5Education8% of their works
  6. 6Biomedical Engineering8% of their works

Research topics

Which keywords describe Nawaz Ahmad's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Experience, Multichannel Retailing, Nanoparticles, Colloids, Conflict of Interest and COVID-19.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust21 topic
  2. Consumer Behavior21 topic
  3. Customer Experience21 topic
  4. Multichannel Retailing21 topic
  5. Nanoparticles22 topics
  6. COVID-1911 topic
  7. Colloids11 topic
  8. Conflict of Interest11 topic
  9. Laser Ablation11 topic
  10. Nanodiamonds11 topic
  11. Nanosensors11 topic
  12. Nanowire11 topic
  13. Narrative Persuasion11 topic
  14. Pandemic11 topic
  15. Pharmaceutical Industry11 topic
  16. Quantum Sensing11 topic
  17. Transportation11 topic

Where does Nawaz Ahmad work?

Nawaz Ahmad's main affiliation in the publication record is Institute of Business Management, Pakistan.

How many publications and citations does Nawaz Ahmad have?

Science Explorer counts 23 works and 60 citations for Nawaz Ahmad, ranking #758,794 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.