Ogenyi Omar
Ogenyi Omar publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.
- World rank
- #1,577,834 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #89,358 of 90,785
- Works
- 18
- Citations
- 18
- Citations per work
- 1.0
What does Ogenyi Omar research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing60% of their works
- 2Strategy and Management16% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4General Economics, Econometrics and Finance4% of their works
- 5Economics and Econometrics4% of their works
- 6Sociology and Political Science4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Flexible and Reconfigurable Manufacturing Systems
- Management, Economics, and Public Policy
- Corporate Governance and Management
Which keywords describe Ogenyi Omar's research?
The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Market Orientation, Marketing Strategies, Retail Economics and Customer Experience.
- Value Chains
- Information Technology
- Flexible Automation
- Strategic Marketing
- Customer Satisfaction
- Integrated Marketing Communication
- Customer Experience
- Marketing Strategies
- Brand Trust
- Consumer Behavior
- Brand Equity
- Brand Community
- Market Orientation
- Retail Economics
- IMC
- Multichannel Retailing
- Service Quality
- Corporate Responsibility
- Global Networks
- Reconfigurable Manufacturing Systems
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Brand Equity83 topics
- Consumer Behavior82 topics
- Brand Community41 topic
- Brand Trust41 topic
- Market Orientation42 topics
- Marketing Strategies41 topic
- Retail Economics41 topic
- Customer Experience31 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Multichannel Retailing31 topic
- Customer Satisfaction21 topic
- Service Quality21 topic
- Strategic Marketing22 topics
- Corporate Responsibility11 topic
- Flexible Automation11 topic
- Global Networks11 topic
- Information Technology11 topic
- Reconfigurable Manufacturing Systems11 topic
- Value Chains11 topic
Where does Ogenyi Omar work?
Ogenyi Omar's main affiliation in the publication record is London South Bank University, United Kingdom.
How many publications and citations does Ogenyi Omar have?
Science Explorer counts 18 works and 18 citations for Ogenyi Omar, ranking #1,577,834 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.