Omari Khalifa Mbura
Omari Khalifa Mbura publishes mostly in Management of Technology and Innovation, Sociology and Political Science and Economics and Econometrics, on topics such as Entrepreneurship Studies and Influences, Innovation and Socioeconomic Development and Digital Marketing and Social Media.
- World rank
- #4,559,599 of 7,710,434 ranked researchers
- Rank in Tanzania
- #2,416 of 3,522
- Works
- 38
- Citations
- 160
- Citations per work
- 4.2
What does Omari Khalifa Mbura research?
Omari Khalifa Mbura's work is mostly in Business, Management and Accounting (41%), Social Sciences (11%), Economics, Econometrics and Finance (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2462.2%
- Everything else1437.8%
- 1Management of Technology and Innovation12% of their works
- 2Sociology and Political Science11% of their works
- 3Economics and Econometrics10% of their works
- 4Business and International Management10% of their works
- 5Strategy and Management9% of their works
- 6Marketing9% of their works
Research topics
- Entrepreneurship Studies and Influences
- Innovation and Socioeconomic Development
- Digital Marketing and Social Media
- Business Strategies and Management Research
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Islamic Finance and Banking Studies
- Marketing and Advertising Strategies
Which keywords describe Omari Khalifa Mbura's research?
The keywords of their largest research topics: Entrepreneurial Orientation, Opportunity Recognition, Emerging Markets, Frugal Innovation, Electronic Word-of-Mouth, Social Media, Qualitative Research and Research Methods.
- Islamic Banking
- IMC
- Service Quality
- Technology Acceptance Model
- Research Methods
- Social Media
- Frugal Innovation
- Opportunity Recognition
- Entrepreneurial Orientation
- Emerging Markets
- Electronic Word-of-Mouth
- Qualitative Research
- Information Systems
- Customer Satisfaction
- Finance
- Integrated Marketing Communication
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Entrepreneurial Orientation101 topic
- Opportunity Recognition101 topic
- Emerging Markets91 topic
- Frugal Innovation91 topic
- Electronic Word-of-Mouth81 topic
- Social Media81 topic
- Qualitative Research71 topic
- Research Methods71 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Customer Satisfaction51 topic
- Service Quality51 topic
- Finance41 topic
- IMC41 topic
- Integrated Marketing Communication41 topic
- Islamic Banking41 topic
Where does Omari Khalifa Mbura work?
Omari Khalifa Mbura's main affiliation in the publication record is University of Dar es Salaam, Tanzania.
How many publications and citations does Omari Khalifa Mbura have?
OpenAlex counts 38 works and 160 citations for Omari Khalifa Mbura, an h-index of 5, ranking #4,559,599 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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