Rafael Anaya‐Sánchez
Rafael Anaya‐Sánchez publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.
- World rank
- #161,957 of 7,710,434 ranked researchers
- Rank in Spain
- #2,338 of 204,306
- Works
- 61
- Citations
- 3k
- Citations per work
- 49.5
What does Rafael Anaya‐Sánchez research?
Rafael Anaya‐Sánchez's work is mostly in Social Sciences (46%), Business, Management and Accounting (23%), Decision Sciences (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4877.9%
- Social Sciences2845.5%
- Business, Management and Accounting1422.8%
- Decision Sciences69.6%
- Everything else1219.7%
- Physical Sciences12.4%
- Computer Science12.4%
- 1Sociology and Political Science36% of their works
- 2Marketing15% of their works
- 3Information Systems and Management10% of their works
- 4Communication10% of their works
- 5Organizational Behavior and Human Resource Management8% of their works
- 6Human-Computer Interaction2% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Knowledge Management and Sharing
- Diverse Aspects of Tourism Research
- Impact of Technology on Adolescents
- Digital Communication and Language
Which keywords describe Rafael Anaya‐Sánchez's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model and Customer Satisfaction.
- Emoticons
- Well-being
- Tourist Satisfaction
- Virtual Communities
- Knowledge Sharing
- Customer Satisfaction
- Information Systems
- Brand Trust
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Technology Acceptance Model
- Service Quality
- Online Communication
- Destination Image
- Addiction
- Computer-Mediated Communication
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media583 topics
- Consumer Engagement441 topic
- Electronic Word-of-Mouth441 topic
- Brand Trust161 topic
- Consumer Behavior161 topic
- Information Systems161 topic
- Technology Acceptance Model161 topic
- Customer Satisfaction111 topic
- Service Quality111 topic
- Knowledge Sharing91 topic
- Online Communication92 topics
- Virtual Communities91 topic
- Destination Image61 topic
- Tourist Satisfaction61 topic
- Addiction51 topic
- Well-being51 topic
- Computer-Mediated Communication41 topic
- Emoticons41 topic
Where does Rafael Anaya‐Sánchez work?
Rafael Anaya‐Sánchez's main affiliation in the publication record is Universidad de Málaga, Spain.
How many publications and citations does Rafael Anaya‐Sánchez have?
OpenAlex counts 61 works and 3,022 citations for Rafael Anaya‐Sánchez, an h-index of 22, ranking #161,957 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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