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Researcher · Cape Peninsula University of Technology · South Africa

Rodney Graeme Duffett

Rodney Graeme Duffett publishes mostly in Sociology and Political Science, Marketing and Education, on topics such as Digital Marketing and Social Media, Sport and Mega-Event Impacts and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-4568-6988 OpenAlex
World rank
#749,773
of 1,633,909 ranked researchers
Rank in South Africa
#2,433
of 5,570
Works
18
Citations
82
Citations per work
4.6

What does Rodney Graeme Duffett research?

Sociology and Political Science: 44.4%Marketing: 18.5%Education: 7.4%Information Systems and Management: 7.4%other fields: 22.3%44%top field
Sociology and Political Science44.4%Marketing18.5%Education7.4%Information Systems and Management7.4%other fields22.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science44% of their works
  2. 2Marketing18% of their works
  3. 3Education7% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Gender Studies4% of their works
  6. 6Information Systems4% of their works

Research topics

Which keywords describe Rodney Graeme Duffett's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Mega Events, Sport Tourism, Brand Trust, Consumer Behavior, Information Systems and Prosocial Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth41 topic
  2. Social Media41 topic
  3. Mega Events31 topic
  4. Sport Tourism31 topic
  5. Brand Trust21 topic
  6. Consumer Behavior21 topic
  7. Information Systems21 topic
  8. Prosocial Behavior21 topic
  9. Technology Acceptance Model21 topic
  10. Volunteering21 topic
  11. COVID-1911 topic
  12. Customer Experience11 topic
  13. Higher Education11 topic
  14. Mobile Learning11 topic
  15. Multichannel Retailing11 topic
  16. Pandemic11 topic

Where does Rodney Graeme Duffett work?

Rodney Graeme Duffett's main affiliation in the publication record is Cape Peninsula University of Technology, South Africa.

How many publications and citations does Rodney Graeme Duffett have?

Science Explorer counts 18 works and 82 citations for Rodney Graeme Duffett, ranking #749,773 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.