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Researcher · Deenbandhu Chhotu Ram University of Science and Technology · India

Rupa Rathee

Rupa Rathee publishes mostly in Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing, on topics such as Digital Marketing and Social Media, Workplace Spirituality and Leadership and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-3102-1413 OpenAlex
World rank
#3,916,325
of 7,710,434 ranked researchers
Rank in India
#92,366
of 280,097
Works
55
Citations
289
Citations per work
5.3
h-index
7
i10-index 5Top 38% in Sociology and Political Science
Rupa Rathee

What does Rupa Rathee research?

Rupa Rathee's work is mostly in Business, Management and Accounting (32%), Social Sciences (21%).

Social Sciences: 29 works · 53.4% of their workBusiness, Management and Accounting: 18 works · 32.0% of their workOrganizational Behavior and Human Resource Management: 6 works · 11.5% of their workMarketing: 5 works · 9.9% of their workManagement Information Systems: 3 works · 5.3% of their workManagement of Technology and Innovation: 3 works · 5.3% of their workSocial Sciences: 12 works · 21.4% of their workSociology and Political Science: 9 works · 16.8% of their workDemography: 3 works · 4.6% of their workEverything else: 26 works · 46.6% of their workTHEIR WORKRupa Rathee55works
Social Sciences53%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1832.0%
    2. Social Sciences1221.4%
  2. Everything else2646.6%
  1. 1Sociology and Political Science17% of their works
  2. 2Organizational Behavior and Human Resource Management12% of their works
  3. 3Marketing10% of their works
  4. 4Management Information Systems5% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Demography5% of their works

Research topics

Which keywords describe Rupa Rathee's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Spiritual Leadership, Workplace Spirituality, Brand Equity, Brand Trust and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth121 topic
  2. Social Media121 topic
  3. Consumer Behavior92 topics
  4. Spiritual Leadership61 topic
  5. Workplace Spirituality61 topic
  6. Brand Equity51 topic
  7. Brand Trust51 topic
  8. Destination Image51 topic
  9. Tourist Satisfaction51 topic
  10. Consumer Perception41 topic
  11. Emerging Markets41 topic
  12. Entrepreneurial Orientation41 topic
  13. Frugal Innovation41 topic
  14. Opportunity Recognition41 topic
  15. Organizational Behavior41 topic
  16. Packaging Design41 topic
  17. Work Engagement41 topic

Where does Rupa Rathee work?

Rupa Rathee's main affiliation in the publication record is Deenbandhu Chhotu Ram University of Science and Technology, India.

How many publications and citations does Rupa Rathee have?

OpenAlex counts 55 works and 289 citations for Rupa Rathee, an h-index of 7, ranking #3,916,325 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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