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Seung‐Hee Lee

Seung‐Hee Lee publishes mostly in Marketing, Cultural Studies and Visual Arts and Performing Arts, on topics such as Consumer Perception and Purchasing Behavior, Consumer Behavior in Brand Consumption and Identification and Diverse Topics in Contemporary Research.

World rank
#790,895
of 1,633,909 ranked researchers
Rank in United States
#227,267
of 358,040
Works
45
Citations
84
Citations per work
1.9

What does Seung‐Hee Lee research?

Marketing: 44.1%Cultural Studies: 11.9%Visual Arts and Performing Arts: 10.2%Organizational Behavior and Human Resource Management: 5.1%other fields: 28.7%44%top field
Marketing44.1%Cultural Studies11.9%Visual Arts and Performing Arts10.2%Organizational Behavior and Human Resource Management5.1%other fields28.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing44% of their works
  2. 2Cultural Studies12% of their works
  3. 3Visual Arts and Performing Arts10% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5Social Psychology3% of their works
  6. 6Information Systems and Management3% of their works

Research topics

Which keywords describe Seung‐Hee Lee's research?

The keywords of their largest research topics: Consumer Behavior, Fashion, Lifestyle, Body Image, Cosmetics, Brand Equity, Brand Trust and Generation Z.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior212 topics
  2. Fashion203 topics
  3. Lifestyle182 topics
  4. Body Image111 topic
  5. Cosmetics111 topic
  6. Brand Equity101 topic
  7. Brand Trust101 topic
  8. Generation Z71 topic
  9. Metaverse71 topic
  10. 3D Printing61 topic
  11. Sustainable Fashion61 topic
  12. Customer Experience31 topic
  13. Customer Satisfaction31 topic
  14. Multichannel Retailing31 topic
  15. Service Quality31 topic
  16. Clothing21 topic
  17. Ethical Decision Making21 topic
  18. Material Culture21 topic
  19. Moral Identity21 topic

Where does Seung‐Hee Lee work?

Seung‐Hee Lee's main affiliation in the publication record is Southern Illinois University Carbondale, United States.

How many publications and citations does Seung‐Hee Lee have?

Science Explorer counts 45 works and 84 citations for Seung‐Hee Lee, ranking #790,895 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Seung‐Hee Lee

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