Susan Fournier
Susan Fournier publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #40,033 of 1,633,909 ranked researchers
- Rank in United States
- #18,536 of 358,040
- Works
- 33
- Citations
- 585
- Citations per work
- 17.7
What does Susan Fournier research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing28% of their works
- 2Sociology and Political Science12% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Strategy and Management7% of their works
- 5Tourism, Leisure and Hospitality Management5% of their works
- 6Economics and Econometrics5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Customer Service Quality and Loyalty
- Corporate Governance and Management
- Hospitality and Tourism Education
- Diverse Educational Innovations Studies
Which keywords describe Susan Fournier's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Customer Relationship Management, Electronic Word-of-Mouth, Social Media, Customer Experience and Customer Satisfaction.
- School Gardens
- Value Chains
- Service Quality
- Integrated Marketing Communication
- IMC
- Customer Satisfaction
- Social Media
- Customer Relationship Management
- Brand Trust
- Brand Equity
- Consumer Behavior
- Electronic Word-of-Mouth
- Customer Experience
- Hospitality Management
- Information Technology
- Multichannel Retailing
- Tourism Education
- Agricultural Education
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Equity92 topics
- Brand Trust71 topic
- Consumer Behavior71 topic
- Customer Relationship Management52 topics
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Customer Experience21 topic
- Customer Satisfaction21 topic
- Hospitality Management21 topic
- IMC21 topic
- Information Technology21 topic
- Integrated Marketing Communication21 topic
- Multichannel Retailing21 topic
- Service Quality21 topic
- Tourism Education21 topic
- Value Chains21 topic
- Agricultural Education11 topic
- School Gardens11 topic
Where does Susan Fournier work?
Susan Fournier's main affiliation in the publication record is Boston University, United States.
How many publications and citations does Susan Fournier have?
Science Explorer counts 33 works and 585 citations for Susan Fournier, ranking #40,033 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.