Terry Daugherty
Terry Daugherty publishes mostly in Marketing, Information Systems and Management and Information Systems, on topics such as Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour and Marketing and Advertising Strategies.
- World rank
- #126,429 of 1,633,909 ranked researchers
- Rank in United States
- #54,076 of 358,040
- Works
- 24
- Citations
- 301
- Citations per work
- 12.5
What does Terry Daugherty research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing27% of their works
- 2Information Systems and Management15% of their works
- 3Information Systems12% of their works
- 4Sociology and Political Science12% of their works
- 5Literature and Literary Theory8% of their works
- 6Human-Computer Interaction8% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Virtual Reality Applications and Impacts
- Digital Communication and Language
- Web and Library Services
- Information Retrieval and Search Behavior
Which keywords describe Terry Daugherty's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model, Social Media, Consumer Engagement and Electronic Word-of-Mouth.
- Search Engines
- Information Retrieval
- Embodiment
- Academic Libraries
- Integrated Marketing Communication
- Electronic Word-of-Mouth
- Social Media
- Information Systems
- Brand Trust
- Brand Equity
- Consumer Behavior
- Technology Acceptance Model
- Consumer Engagement
- IMC
- Social Interaction
- Computer-Mediated Communication
- Emoticons
- Presence
- Web 2.0
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Brand Equity62 topics
- Brand Trust41 topic
- Consumer Behavior41 topic
- Information Systems41 topic
- Technology Acceptance Model41 topic
- Social Media32 topics
- Consumer Engagement21 topic
- Electronic Word-of-Mouth21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Social Interaction22 topics
- Academic Libraries11 topic
- Computer-Mediated Communication11 topic
- Embodiment11 topic
- Emoticons11 topic
- Information Retrieval11 topic
- Presence11 topic
- Search Engines11 topic
- Web 2.011 topic
Where does Terry Daugherty work?
Terry Daugherty's main affiliation in the publication record is University of Akron, United States.
How many publications and citations does Terry Daugherty have?
Science Explorer counts 24 works and 301 citations for Terry Daugherty, ranking #126,429 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.