Thorsten Hennig‐Thurau
Thorsten Hennig‐Thurau publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Consumer Market Behavior and Pricing.
- World rank
- #13,061 of 1,633,909 ranked researchers
- Rank in Germany
- #1,217 of 86,443
- Works
- 46
- Citations
- 1.4k
- Citations per work
- 29.5
What does Thorsten Hennig‐Thurau research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing33% of their works
- 2Organizational Behavior and Human Resource Management18% of their works
- 3Sociology and Political Science18% of their works
- 4Management of Technology and Innovation6% of their works
- 5Strategy and Management6% of their works
- 6Economics and Econometrics6% of their works
Research topics
Which keywords describe Thorsten Hennig‐Thurau's research?
The keywords of their largest research topics: Consumer Behavior, Customer Relationship Management, Customer Satisfaction, E-commerce, Service Quality, Brand Equity, Brand Trust and Customer Experience.
- Value Chains
- Information Technology
- Film Industry
- Business Models
- Social Media
- Marketing Strategies
- Customer Experience
- Brand Equity
- E-commerce
- Customer Relationship Management
- Consumer Behavior
- Customer Satisfaction
- Service Quality
- Brand Trust
- Electronic Word-of-Mouth
- Retail Economics
- Box Office
- Digital Transformation
- Impulse Buying
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Consumer Behavior142 topics
- Customer Relationship Management92 topics
- Customer Satisfaction91 topic
- E-commerce92 topics
- Service Quality91 topic
- Brand Equity81 topic
- Brand Trust81 topic
- Customer Experience62 topics
- Electronic Word-of-Mouth61 topic
- Marketing Strategies61 topic
- Retail Economics61 topic
- Social Media61 topic
- Box Office31 topic
- Business Models31 topic
- Digital Transformation31 topic
- Film Industry31 topic
- Impulse Buying31 topic
- Information Technology31 topic
- Multichannel Retailing31 topic
- Value Chains31 topic
Where does Thorsten Hennig‐Thurau work?
Thorsten Hennig‐Thurau's main affiliation in the publication record is University of Münster, Germany.
How many publications and citations does Thorsten Hennig‐Thurau have?
Science Explorer counts 46 works and 1,355 citations for Thorsten Hennig‐Thurau, ranking #13,061 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.