Tracy L. Tuten
Tracy L. Tuten publishes mostly in Sociology and Political Science, Marketing and Management of Technology and Innovation, on topics such as Digital Marketing and Social Media, Marketing and Advertising Strategies and Usability and User Interface Design.
- World rank
- #254,966 of 1,633,909 ranked researchers
- Rank in United States
- #99,292 of 358,040
- Works
- 16
- Citations
- 296
- Citations per work
- 18.5
What does Tracy L. Tuten research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science30% of their works
- 2Marketing15% of their works
- 3Management of Technology and Innovation10% of their works
- 4Gender Studies10% of their works
- 5Strategy and Management10% of their works
- 6Human-Computer Interaction5% of their works
Research topics
Which keywords describe Tracy L. Tuten's research?
The keywords of their largest research topics: Social Media, Brand Equity, Consumer Engagement, Electronic Word-of-Mouth, IMC, Integrated Marketing Communication, Academic Libraries and Brand Trust.
- Web 2.0
- Transportation
- Marketing Education
- Experiential Learning
- Consumer Behavior
- Brand Trust
- Integrated Marketing Communication
- Electronic Word-of-Mouth
- Brand Equity
- Social Media
- Consumer Engagement
- IMC
- Academic Libraries
- Business Models
- Digital Transformation
- Human-Computer Interaction
- Narrative Persuasion
- Usability
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Social Media42 topics
- Brand Equity32 topics
- Consumer Engagement31 topic
- Electronic Word-of-Mouth31 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Academic Libraries11 topic
- Brand Trust11 topic
- Business Models11 topic
- Consumer Behavior11 topic
- Digital Transformation11 topic
- Experiential Learning11 topic
- Human-Computer Interaction11 topic
- Marketing Education11 topic
- Narrative Persuasion11 topic
- Transportation11 topic
- Usability11 topic
- Web 2.011 topic
Where does Tracy L. Tuten work?
Tracy L. Tuten's main affiliation in the publication record is East Carolina University, United States.
How many publications and citations does Tracy L. Tuten have?
Science Explorer counts 16 works and 296 citations for Tracy L. Tuten, ranking #254,966 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.