Ulrike Gretzel
Ulrike Gretzel publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Diverse Aspects of Tourism Research and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #19,944 of 1,633,909 ranked researchers
- Rank in Australia
- #471 of 35,497
- Works
- 107
- Citations
- 1k
- Citations per work
- 9.7
What does Ulrike Gretzel research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science40% of their works
- 2Marketing12% of their works
- 3Information Systems and Management5% of their works
- 4Social Psychology4% of their works
- 5Tourism, Leisure and Hospitality Management3% of their works
- 6Demography3% of their works
Research topics
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Sharing Economy and Platforms
- Recreation, Leisure, Wilderness Management
- Hospitality and Tourism Education
- Tourism, Volunteerism, and Development
Which keywords describe Ulrike Gretzel's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Destination Image, Tourist Satisfaction, Consumer Behavior, Brand Equity, Brand Trust and Sustainability.
- Volunteer Tourism
- Hospitality Management
- Well-being
- Leisure
- Technology Acceptance Model
- Sustainability
- Brand Equity
- Tourist Satisfaction
- Social Media
- Electronic Word-of-Mouth
- Destination Image
- Consumer Behavior
- Brand Trust
- Information Systems
- Collaborative Consumption
- Sharing Economy
- Development
- Tourism Education
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Electronic Word-of-Mouth241 topic
- Social Media241 topic
- Destination Image131 topic
- Tourist Satisfaction131 topic
- Consumer Behavior112 topics
- Brand Equity71 topic
- Brand Trust71 topic
- Sustainability72 topics
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Collaborative Consumption41 topic
- Leisure41 topic
- Sharing Economy41 topic
- Well-being41 topic
- Development31 topic
- Hospitality Management31 topic
- Tourism Education31 topic
- Volunteer Tourism31 topic
Where does Ulrike Gretzel work?
Ulrike Gretzel's main affiliation in the publication record is University of Wollongong, Australia.
How many publications and citations does Ulrike Gretzel have?
Science Explorer counts 107 works and 1,036 citations for Ulrike Gretzel, ranking #19,944 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.