Varsha Jain
Varsha Jain publishes mostly in Marketing, Sociology and Political Science and Communication, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Outsourcing and Supply Chain Management.
- World rank
- #63,835 of 1,633,909 ranked researchers
- Rank in India
- #416 of 44,512
- Works
- 41
- Citations
- 420
- Citations per work
- 10.2
What does Varsha Jain research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Sociology and Political Science16% of their works
- 3Communication11% of their works
- 4Management Information Systems9% of their works
- 5Strategy and Management7% of their works
- 6Gender Studies4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Outsourcing and Supply Chain Management
- Securities Regulation and Market Practices
- Customer Service Quality and Loyalty
- Business Strategy and Innovation
- Social Media and Politics
- Public Relations and Crisis Communication
Which keywords describe Varsha Jain's research?
The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Information Technology, Strategic Alliances and Offshoring.
- Public Relations
- Digital Divide
- Crisis Communication
- Business Networks
- Multilevel Marketing
- Offshoring
- Information Technology
- Consumer Engagement
- Brand Trust
- Social Media
- Consumer Behavior
- Electronic Word-of-Mouth
- Strategic Alliances
- Outsourcing
- Organizational Innovation
- Coopetition
- Customer Satisfaction
- Political Participation
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media113 topics
- Brand Trust71 topic
- Consumer Behavior71 topic
- Consumer Engagement71 topic
- Electronic Word-of-Mouth71 topic
- Information Technology62 topics
- Strategic Alliances62 topics
- Offshoring41 topic
- Outsourcing41 topic
- Multilevel Marketing31 topic
- Organizational Innovation31 topic
- Business Networks21 topic
- Coopetition21 topic
- Crisis Communication21 topic
- Customer Satisfaction21 topic
- Digital Divide21 topic
- Political Participation21 topic
- Public Relations21 topic
- Service Quality21 topic
Where does Varsha Jain work?
Varsha Jain's main affiliation in the publication record is Mudra Institute of Communications Ahmedabad, India.
How many publications and citations does Varsha Jain have?
Science Explorer counts 41 works and 420 citations for Varsha Jain, ranking #63,835 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Varsha Jain
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