Mudra Institute of Communications Ahmedabad

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

Each strip is that field’s whole ranked pool, with the notch where Mudra Institute of Communications Ahmedabad sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Where its research is concentrated relative to its size: Business, Management and Accounting takes 10.2× the share of its output that it takes of world research.

1. Business, Management and AccountingField · 34.6 works10×

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

• Business, Management and Accounting 10.2×
• Economics, Econometrics and Finance 4.1×
• Decision Sciences 3.8×
• Social Sciences 2.0×
• Computer Science 1.6×
• Psychology 1.2×
• Arts and Humanities 1.1×
• Health Professions 0.6×
• Energy 0.5×
• Environmental Science 0.2×
• Neuroscience 0.2×
• Chemistry 0.2×
• Engineering 0.2×
• Mathematics 0.1×
• Medicine 0.1×
• Agricultural and Biological Sciences 0.1×
• Earth and Planetary Sciences 0.1×
• Biochemistry, Genetics and Molecular Biology 0.0×
• Physics and Astronomy 0.0×
• Materials Science 0.0×

Ranked on the composite score, Varsha Jain lead among researchers whose main affiliation is Mudra Institute of Communications Ahmedabad.

1. 1 🇮🇳 Varsha Jain India · #63,835 worldwide 420 citations · 41 works

By fractional works in 2022–2025, weighted toward what it does more of than the world: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Customer Experience, Brand Community and Brand Trust.

By volume in 2022–2025: Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and AI in Service Interactions.

1. 1 Digital Marketing and Social Media Sociology and Political Science 9 works
2. 2 Consumer Behavior in Brand Consumption and Identification Marketing 6 works
3. 3 Environmental Sustainability in Business Marketing 3 works
4. 4 AI in Service Interactions Artificial Intelligence 3 works
5. 5 Consumer Retail Behavior Studies Marketing 3 works
6. 6 Innovation and Socioeconomic Development Business and International Management 2 works
7. 7 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 2 works
8. 8 Service and Product Innovation Marketing 2 works
9. 9 Technology Adoption and User Behaviour Information Systems and Management 2 works
10. 10 COVID-19 Pandemic Impacts Economics and Econometrics 2 works

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

Output in 2018–2022 was 34% higher than in 2013–2017.

• Gujarat University
• Nirma University
• Physical Research Laboratory
• B.J. Medical College
• St Xavier’s College
• Indian Institute of Management Ahmedabad
• Government Dental College and Hospital
• National Institute of Pharmaceutical Education and Research - Ahmedabad