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Researcher · Mudra Institute of Communications Ahmedabad · India

Varsha K. Jain

Varsha K. Jain publishes mostly in Marketing, Sociology and Political Science and Epidemiology, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0002-6740-4857 OpenAlex
World rank
#101,841
of 7,710,434 ranked researchers
Rank in India
#1,057
of 280,097
Works
231
Citations
7.6k
Citations per work
33.0
h-index
36
i10-index 88Top 2.7% in Marketing
Varsha K. Jain

What does Varsha K. Jain research?

Varsha K. Jain's work is mostly in Business, Management and Accounting (27%), Social Sciences (19%), Medicine (10%).

Social Sciences: 113 works · 49.0% of their workBusiness, Management and Accounting: 62 works · 26.9% of their workMarketing: 52 works · 22.5% of their workOrganizational Behavior and Human Resource Management: 10 works · 4.4% of their workSocial Sciences: 44 works · 19.0% of their workSociology and Political Science: 36 works · 15.7% of their workCommunication: 8 works · 3.3% of their workDecision Sciences: 7 works · 3.1% of their workInformation Systems and Management: 7 works · 3.1% of their workEverything else: 94 works · 40.9% of their workHealth Sciences: 23 works · 10.1% of their workMedicine: 23 works · 10.1% of their workEpidemiology: 23 works · 10.1% of their workTHEIR WORKVarsha K. Jain231works
Health Sciences10%Social Sciences49%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6226.9%
    2. Social Sciences4419.0%
    3. Decision Sciences73.1%
  2. Everything else9440.9%
    1. Medicine2310.1%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Epidemiology10% of their works
  4. 4Organizational Behavior and Human Resource Management4% of their works
  5. 5Communication3% of their works
  6. 6Information Systems and Management3% of their works

Research topics

Which keywords describe Varsha K. Jain's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Customer Experience, Epidemiology, Impulse Buying and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth691 topic
  2. Social Media691 topic
  3. Brand Trust611 topic
  4. Consumer Behavior611 topic
  5. Customer Experience532 topics
  6. Epidemiology482 topics
  7. Impulse Buying371 topic
  8. Multichannel Retailing371 topic
  9. Influenza301 topic
  10. Virus301 topic
  11. Customer Satisfaction231 topic
  12. Service Quality231 topic
  13. Human Metapneumovirus181 topic
  14. Information Systems181 topic
  15. Respiratory Syncytial Virus181 topic
  16. Technology Acceptance Model181 topic
  17. Co-Creation161 topic
  18. Value Creation161 topic

Where does Varsha K. Jain work?

Varsha K. Jain's main affiliation in the publication record is Mudra Institute of Communications Ahmedabad, India.

How many publications and citations does Varsha K. Jain have?

OpenAlex counts 231 works and 7,626 citations for Varsha K. Jain, an h-index of 36, ranking #101,841 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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