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Researcher · The University of Texas at Austin · United States

Vijay Mahajan

Vijay Mahajan publishes mostly in Management Science and Operations Research, Strategy and Management and Economics and Econometrics, on topics such as Innovation Diffusion and Forecasting, Digital Platforms and Economics and Consumer Market Behavior and Pricing.

OpenAlex
World rank
#8,948
of 1,633,909 ranked researchers
Rank in United States
#4,306
of 358,040
Works
52
Citations
1.1k
Citations per work
20.6

What does Vijay Mahajan research?

Management Science and Operations Research: 17.8%Strategy and Management: 15.6%Economics and Econometrics: 13.3%Marketing: 13.3%other fields: 40.0%18%top field
Management Science and Operations Research17.8%Strategy and Management15.6%Economics and Econometrics13.3%Marketing13.3%other fields40.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Management Science and Operations Research18% of their works
  2. 2Strategy and Management16% of their works
  3. 3Economics and Econometrics13% of their works
  4. 4Marketing13% of their works
  5. 5Sociology and Political Science9% of their works
  6. 6Management of Technology and Innovation7% of their works

Research topics

Which keywords describe Vijay Mahajan's research?

The keywords of their largest research topics: Agent-Based Modeling, Innovation Diffusion, Consumer Behavior, Platform Competition, Two-Sided Markets, Marketing Strategies, Retail Economics and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Agent-Based Modeling71 topic
  2. Innovation Diffusion71 topic
  3. Consumer Behavior63 topics
  4. Platform Competition41 topic
  5. Two-Sided Markets41 topic
  6. Marketing Strategies31 topic
  7. Retail Economics31 topic
  8. Brand Equity21 topic
  9. Brand Trust21 topic
  10. Emerging Markets21 topic
  11. Firm Survival21 topic
  12. Frugal Innovation21 topic
  13. Innovation21 topic
  14. Automatic11 topic
  15. Extraction11 topic
  16. Food Quality11 topic
  17. Organic Agriculture11 topic

Where does Vijay Mahajan work?

Vijay Mahajan's main affiliation in the publication record is The University of Texas at Austin, United States.

How many publications and citations does Vijay Mahajan have?

Science Explorer counts 52 works and 1,070 citations for Vijay Mahajan, ranking #8,948 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Vijay Mahajan

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