Werner Reinartz
Werner Reinartz publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.
- World rank
- #12,709 of 1,633,909 ranked researchers
- Rank in Germany
- #1,187 of 86,443
- Works
- 49
- Citations
- 1.2k
- Citations per work
- 25.1
What does Werner Reinartz research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing40% of their works
- 2Organizational Behavior and Human Resource Management19% of their works
- 3Strategy and Management8% of their works
- 4Management Information Systems6% of their works
- 5Sociology and Political Science6% of their works
- 6Economics and Econometrics4% of their works
Research topics
Which keywords describe Werner Reinartz's research?
The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Service Quality, Marketing Strategies, Customer Experience, Multichannel Retailing, Online Advertising and Retail Economics.
- Organizational Culture
- Coopetition
- Big Data
- Brand Trust
- Customer Equity
- Retail Economics
- Multichannel Retailing
- Marketing Strategies
- Customer Satisfaction
- Consumer Behavior
- Service Quality
- Customer Experience
- Online Advertising
- Churn Prediction
- Brand Equity
- Analytics
- Business Networks
- Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior112 topics
- Customer Satisfaction111 topic
- Service Quality111 topic
- Marketing Strategies102 topics
- Customer Experience81 topic
- Multichannel Retailing81 topic
- Online Advertising81 topic
- Retail Economics81 topic
- Churn Prediction71 topic
- Customer Equity71 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Analytics21 topic
- Big Data21 topic
- Business Networks21 topic
- Coopetition21 topic
- Management21 topic
- Organizational Culture21 topic
Where does Werner Reinartz work?
Werner Reinartz's main affiliation in the publication record is University of Cologne, Germany.
How many publications and citations does Werner Reinartz have?
Science Explorer counts 49 works and 1,229 citations for Werner Reinartz, ranking #12,709 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.