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William J. Lundstrom

William J. Lundstrom publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, on topics such as Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

World rank
#337,944
of 1,633,909 ranked researchers
Rank in United States
#124,098
of 358,040
Works
15
Citations
188
Citations per work
12.5

What does William J. Lundstrom research?

Marketing: 18.8%Organizational Behavior and Human Resource Management: 12.5%Management of Technology and Innovation: 12.5%Strategy and Management: 12.5%other fields: 43.7%19%top field
Marketing18.8%Organizational Behavior and Human Resource Management12.5%Management of Technology and Innovation12.5%Strategy and Management12.5%other fields43.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing19% of their works
  2. 2Organizational Behavior and Human Resource Management12% of their works
  3. 3Management of Technology and Innovation12% of their works
  4. 4Strategy and Management12% of their works
  5. 5Education6% of their works
  6. 6Public Administration6% of their works

Research topics

Which keywords describe William J. Lundstrom's research?

The keywords of their largest research topics: Brand Equity, Experiential Learning, Marketing Education, Brand Trust, Business Networks, Competitiveness Indices, Consumer Behavior and Coopetition.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity22 topics
  2. Experiential Learning21 topic
  3. Marketing Education21 topic
  4. Brand Trust11 topic
  5. Business Networks11 topic
  6. Competitiveness Indices11 topic
  7. Consumer Behavior11 topic
  8. Coopetition11 topic
  9. Customer Experience11 topic
  10. Customer Satisfaction11 topic
  11. Downsizing11 topic
  12. IMC11 topic
  13. Integrated Marketing Communication11 topic
  14. Multichannel Retailing11 topic
  15. Organizational Change11 topic
  16. Revealed Comparative Advantage11 topic
  17. Service Quality11 topic

Where does William J. Lundstrom work?

William J. Lundstrom's main affiliation in the publication record is Cleveland State University, United States.

How many publications and citations does William J. Lundstrom have?

Science Explorer counts 15 works and 188 citations for William J. Lundstrom, ranking #337,944 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.