Wolfgang Ulaga
Wolfgang Ulaga publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Service and Product Innovation and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #290,933 of 1,633,909 ranked researchers
- Rank in France
- #16,067 of 96,116
- Works
- 15
- Citations
- 365
- Citations per work
- 24.3
What does Wolfgang Ulaga research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing35% of their works
- 2Organizational Behavior and Human Resource Management30% of their works
- 3Sociology and Political Science10% of their works
- 4Management Information Systems5% of their works
- 5Strategy and Management5% of their works
- 6Cultural Studies5% of their works
Research topics
Which keywords describe Wolfgang Ulaga's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Co-Creation, Value Creation, Brand Equity, Brand Trust, Consumer Behavior and Digital Marketing.
- Supply Chain Management
- Management
- Knowledge Transfer
- IMC
- Dynamic Capabilities
- Digital Marketing
- Brand Trust
- Value Creation
- Service Quality
- Customer Satisfaction
- Co-Creation
- Brand Equity
- Consumer Behavior
- Market Orientation
- Economic Impact
- Integrated Marketing Communication
- Lean Manufacturing
- Organizational Culture
- Urban Development
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Satisfaction51 topic
- Service Quality51 topic
- Co-Creation41 topic
- Value Creation41 topic
- Brand Equity32 topics
- Brand Trust21 topic
- Consumer Behavior21 topic
- Digital Marketing22 topics
- Market Orientation22 topics
- Dynamic Capabilities11 topic
- Economic Impact11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Knowledge Transfer11 topic
- Lean Manufacturing11 topic
- Management11 topic
- Organizational Culture11 topic
- Supply Chain Management11 topic
- Urban Development11 topic
Where does Wolfgang Ulaga work?
Wolfgang Ulaga's main affiliation in the publication record is INSEAD, France.
How many publications and citations does Wolfgang Ulaga have?
Science Explorer counts 15 works and 365 citations for Wolfgang Ulaga, ranking #290,933 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.