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Researcher · Paderborn University · Germany

Wolfgang Ulaga

Wolfgang Ulaga publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Service and Product Innovation and Consumer Retail Behavior Studies.

ORCID 0000-0001-6413-6968 OpenAlex
World rank
#70,297
of 7,710,434 ranked researchers
Rank in Germany
#3,906
of 364,343
Works
99
Citations
11k
Citations per work
107.6
h-index
36
i10-index 51Top 2.7% in Marketing
Wolfgang Ulaga

What does Wolfgang Ulaga research?

Wolfgang Ulaga's work is mostly in Business, Management and Accounting (80%), Social Sciences (5%), Economics, Econometrics and Finance (2%).

Social Sciences: 87 works · 87.8% of their workBusiness, Management and Accounting: 79 works · 80.3% of their workMarketing: 33 works · 33.6% of their workOrganizational Behavior and Human Resource Management: 27 works · 27.3% of their workStrategy and Management: 11 works · 11.5% of their workManagement Information Systems: 8 works · 7.9% of their workSocial Sciences: 5 works · 5.1% of their workSociology and Political Science: 5 works · 5.1% of their workEconomics, Econometrics and Finance: 2 works · 2.4% of their workEconomics and Econometrics: 2 works · 2.4% of their workEverything else: 12 works · 12.2% of their workTHEIR WORKWolfgang Ulaga99works
Social Sciences88%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting7980.3%
    2. Social Sciences55.1%
    3. Economics, Econometrics and Finance22.4%
  2. Everything else1212.2%
  1. 1Marketing34% of their works
  2. 2Organizational Behavior and Human Resource Management27% of their works
  3. 3Strategy and Management12% of their works
  4. 4Management Information Systems8% of their works
  5. 5Sociology and Political Science5% of their works
  6. 6Economics and Econometrics2% of their works

Research topics

Which keywords describe Wolfgang Ulaga's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Co-Creation, Value Creation, Impulse Buying, Multichannel Retailing and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Customer Satisfaction651 topic
  2. Service Quality651 topic
  3. Customer Experience562 topics
  4. Co-Creation311 topic
  5. Value Creation311 topic
  6. Impulse Buying251 topic
  7. Multichannel Retailing251 topic
  8. Brand Trust181 topic
  9. Consumer Behavior181 topic
  10. Strategic Alliances162 topics
  11. Supply Chain Management162 topics
  12. Dynamic Capabilities101 topic
  13. Knowledge Transfer101 topic
  14. Lean Manufacturing101 topic
  15. Performance Measurement101 topic
  16. Electronic Word-of-Mouth71 topic
  17. Social Media71 topic
  18. Offshoring61 topic
  19. Outsourcing61 topic

Where does Wolfgang Ulaga work?

Wolfgang Ulaga's main affiliation in the publication record is Paderborn University, Germany.

How many publications and citations does Wolfgang Ulaga have?

OpenAlex counts 99 works and 10,651 citations for Wolfgang Ulaga, an h-index of 36, ranking #70,297 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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