Yann Truong
Yann Truong publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Environmental Sustainability in Business.
- World rank
- #109,610 of 7,710,434 ranked researchers
- Rank in France
- #8,617 of 324,115
- Works
- 71
- Citations
- 3k
- Citations per work
- 42.1
What does Yann Truong research?
Yann Truong's work is mostly in Business, Management and Accounting (55%), Social Sciences (11%), Economics, Econometrics and Finance (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences5070.9%
- Everything else2129.1%
- 1Marketing23% of their works
- 2Strategy and Management17% of their works
- 3Sociology and Political Science11% of their works
- 4Organizational Behavior and Human Resource Management9% of their works
- 5Management of Technology and Innovation6% of their works
- 6Economics and Econometrics5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Innovation and Knowledge Management
- Entrepreneurship Studies and Influences
- Customer Service Quality and Loyalty
- Corporate Social Responsibility Reporting
- Technology Adoption and User Behaviour
Which keywords describe Yann Truong's research?
The keywords of their largest research topics: Consumer Behavior, Social Capital, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Environmental Innovation and Green Consumption.
- Technology Acceptance Model
- Financial Performance
- Service Quality
- Entrepreneurial Orientation
- Knowledge Transfer
- Green Consumption
- Social Media
- Brand Trust
- Social Capital
- Consumer Behavior
- Brand Equity
- Electronic Word-of-Mouth
- Environmental Innovation
- Dynamic Capabilities
- Customer Satisfaction
- Opportunity Recognition
- Corporate Social Responsibility
- Information Systems
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Consumer Behavior332 topics
- Social Capital202 topics
- Brand Equity191 topic
- Brand Trust191 topic
- Electronic Word-of-Mouth161 topic
- Social Media161 topic
- Environmental Innovation141 topic
- Green Consumption141 topic
- Dynamic Capabilities111 topic
- Knowledge Transfer111 topic
- Customer Satisfaction91 topic
- Entrepreneurial Orientation91 topic
- Opportunity Recognition91 topic
- Service Quality91 topic
- Corporate Social Responsibility71 topic
- Financial Performance71 topic
- Information Systems71 topic
- Technology Acceptance Model71 topic
Where does Yann Truong work?
Yann Truong's main affiliation in the publication record is École Supérieure de Commerce de Rennes, France.
How many publications and citations does Yann Truong have?
OpenAlex counts 71 works and 2,986 citations for Yann Truong, an h-index of 26, ranking #109,610 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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