Question 1

What does Yixiu Yu research?

Accepted Answer

Yixiu Yu publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and AI in Service Interactions.

Question 2

Which keywords describe Yixiu Yu's research?

Accepted Answer

The keywords of their largest research topics: Customer Experience, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Artificial Intelligence, Service Robots and Customer Satisfaction.

Question 3

Where does Yixiu Yu work?

Accepted Answer

Yixiu Yu's main affiliation in the publication record is Texas Tech University, United States.

Question 4

How many publications and citations does Yixiu Yu have?

Accepted Answer

OpenAlex counts 27 works and 348 citations for Yixiu Yu, an h-index of 6, ranking #1,535,326 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Yixiu Yu's h-index high?

Accepted Answer

An h-index of 6 is at or above that of 62% of the 271,131 ranked researchers whose main subfield is Sociology and Political Science, which is in the top 45%.