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Researcher · Texas Tech University · United States

Yixiu Yu

Yixiu Yu publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and AI in Service Interactions.

ORCID 0000-0002-3481-0648 OpenAlex
World rank
#1,535,326
of 7,710,434 ranked researchers
Rank in United States
#479,928
of 1,627,098
Works
27
Citations
348
Citations per work
12.9
h-index
6
i10-index 5Top 45% in Sociology and Political Science
Yixiu Yu

What does Yixiu Yu research?

Yixiu Yu's work is mostly in Business, Management and Accounting (20%), Social Sciences (14%), Decision Sciences (13%).

Social Sciences: 15 works · 54.9% of their workBusiness, Management and Accounting: 5 works · 20.2% of their workMarketing: 4 works · 13.0% of their workOrganizational Behavior and Human Resource Management: 2 works · 7.2% of their workSocial Sciences: 4 works · 14.5% of their workSociology and Political Science: 4 works · 14.5% of their workDecision Sciences: 4 works · 13.0% of their workInformation Systems and Management: 4 works · 13.0% of their workPsychology: 2 works · 7.2% of their workSocial Psychology: 2 works · 7.2% of their workEverything else: 9 works · 35.0% of their workPhysical Sciences: 3 works · 10.1% of their workComputer Science: 3 works · 10.1% of their workArtificial Intelligence: 3 works · 10.1% of their workTHEIR WORKYixiu Yu27works
Physical Sciences10%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting520.2%
    2. Social Sciences414.5%
    3. Decision Sciences413.0%
    4. Psychology27.2%
  2. Everything else935.0%
    1. Computer Science310.1%
  1. 1Sociology and Political Science14% of their works
  2. 2Marketing13% of their works
  3. 3Information Systems and Management13% of their works
  4. 4Artificial Intelligence10% of their works
  5. 5Social Psychology7% of their works
  6. 6Organizational Behavior and Human Resource Management7% of their works

Research topics

Which keywords describe Yixiu Yu's research?

The keywords of their largest research topics: Customer Experience, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Artificial Intelligence, Service Robots and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Experience92 topics
  2. Information Systems91 topic
  3. Technology Acceptance Model91 topic
  4. Electronic Word-of-Mouth71 topic
  5. Social Media71 topic
  6. Artificial Intelligence61 topic
  7. Service Robots61 topic
  8. Customer Satisfaction51 topic
  9. Service Quality51 topic
  10. Impulse Buying31 topic
  11. Multichannel Retailing31 topic
  12. Activity Recognition21 topic
  13. Collaborative Consumption21 topic
  14. Design Research21 topic
  15. Pervasive Computing21 topic
  16. Sharing Economy21 topic
  17. User Experience21 topic

Where does Yixiu Yu work?

Yixiu Yu's main affiliation in the publication record is Texas Tech University, United States.

How many publications and citations does Yixiu Yu have?

OpenAlex counts 27 works and 348 citations for Yixiu Yu, an h-index of 6, ranking #1,535,326 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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