Most cited papers in Consumer Behavior in Brand Consumption and Identification
What are the most cited papers in Consumer Behavior in Brand Consumption and Identification?
The most cited paper in Consumer Behavior in Brand Consumption and Identification is "PLS-SEM: Indeed a Silver Bullet" (Joe F. Hair, Christian M. Ringle, Marko Sarstedt, 2011), with 21,465 citations. Next come "SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality" (21,175) and "A Paradigm for Developing Better Measures of Marketing Constructs" (12,726).
Showing 50 of 90 papers. Every paper with more than 2,244 citations is listed.
| # | Paper | ||
|---|---|---|---|
| 1 | PLS-SEM: Indeed a Silver Bullet Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice | 15 Mar 2011 | 21,465 |
| 2 | SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality Anitha Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) | 1988 | 21,175 |
| 3 | A Paradigm for Developing Better Measures of Marketing Constructs Gilbert A. Churchill · Journal of Marketing Research | Feb 1979 | 12,726 |
| 4 | Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence Valarie A. Zeithaml · Journal of Marketing | Jul 1988 | 12,714 |
| 5 | Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Kevin Lane Keller · Journal of Marketing | 1993 | 10,504 |
| 6 | Possessions and the Extended Self Russell W. Belk · Journal of Consumer Research | Sep 1988 | 8,936 |
| 7 | The Behavioral Consequences of Service Quality Valarie A. Zeithaml, Leonard L. Berry, Anitha Parasuraman · Journal of Marketing | Apr 1996 | 8,653 |
| 8 | An assessment of the use of partial least squares structural equation modeling in marketing research Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science | 6 Jun 2011 | 8,056 |
| 9 | The Elaboration Likelihood Model of Persuasion Richard E. Petty, John T. Cacioppo · Advances in experimental social psychology | 1986 | 7,808 |
| 10 | A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions Richard L. Oliver · Journal of Marketing Research | Nov 1980 | 7,806 |
| 11 | Service-dominant logic: continuing the evolution Stephen Louis Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science | Aug 2007 | 7,545 |
| 12 | Market Orientation: The Construct, Research Propositions, and Managerial Implications Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing | Apr 1990 | 7,354 |
| 13 | The Psychology of Attitudes Dipankar Chakravarti, Alice H. Eagly, Shelly Chaiken · Journal of Marketing Research | May 1997 | 7,186 |
| 14 | Whence Consumer Loyalty? Richard L. Oliver · Journal of Marketing | 1999 | 6,985 |
| 15 | Customer Loyalty: Toward an Integrated Conceptual Framework Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science | Mar 1994 | 6,637 |
| 16 | The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing | Apr 2001 | 6,627 |
| 17 | Consumer perceived value: The development of a multiple item scale Jill Sweeney, Geoffrey N. Soutar · Journal of Retailing | Jun 2001 | 6,576 |
| 18 | Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments J. Joseph Cronin, Michael K. Brady, G. Tomas M. Hult · Journal of Retailing | Jun 2000 | 6,406 |
| 19 | Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research | Mar 1994 | 6,005 |
| 20 | Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing | Feb 2004 | 5,917 |
| 21 | Determinants of Long-Term Orientation in Buyer-Seller Relationships Shankar Ganesan · Journal of Marketing | Apr 1994 | 5,869 |
| 22 | Communication and Persuasion: Central and Peripheral Routes to Attitude Change Franziska Marquart, Brigitte Naderer | 5 Nov 2015 | 5,025 |
| 23 | Why we buy what we buy: A theory of consumption values Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross · Journal of Business Research | Mar 1991 | 4,853 |
| 24 | Assessing Measurement Invariance in Cross‐National Consumer Research Jan‐Benedict E.M. Steenkamp, Hans Baumgartner · Journal of Consumer Research | Jun 1998 | 4,774 |
| 25 | Effects of Price, Brand, and Store Information on Buyers' Product Evaluations William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research | Aug 1991 | 4,716 |
| 26 | Dimensions of Brand Personality Jennifer Lynn Aaker · Journal of Marketing Research | Aug 1997 | 4,715 |
| 27 | The Antecedents and Consequences of Customer Satisfaction for Firms Eugene W. Anderson, Mary W. Sullivan · Marketing Science | May 1993 | 4,639 |
| 28 | Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research | Sep 1983 | 4,638 |
| 29 | Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing | Jul 1982 | 4,577 |
| 30 | Market Orientation: Antecedents and Consequences Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing | Jul 1993 | 4,325 |
| 31 | Sexual Strategies Theory: An evolutionary perspective on human mating. David Michael Buss, David P. Schmitt · Psychological Review | 1993 | 4,288 |
| 32 | Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses Mary Jo Bitner · Journal of Marketing | Apr 1990 | 4,252 |
| 33 | The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships Ellen Garbarino, Mark S. Johnson · Journal of Marketing | Apr 1999 | 4,063 |
| 34 | Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness Roobina Ohanian · Journal of Advertising | Oct 1990 | 3,983 |
| 35 | The Field behind the Screen: Using Netnography for Marketing Research in Online Communities Robert V. Kozinets · Journal of Marketing Research | Feb 2002 | 3,941 |
| 36 | Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing | 1993 | 3,881 |
| 37 | Self-Concept in Consumer Behavior: A Critical Review M. Joseph Sirgy · Journal of Consumer Research | Dec 1982 | 3,626 |
| 38 | Customer Engagement Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research | 6 Jul 2011 | 3,607 |
| 39 | The Dutch Eating Behavior Questionnaire (DEBQ) for assessment of restrained, emotional, and external eating behavior Tatjana van Strien, Jan E. R. Frijters, Gerard P. A. Bergers et al. · International Journal of Eating Disorders | Feb 1986 | 3,558 |
| 40 | Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach Michael K. Brady, J. Joseph Cronin · Journal of Marketing | Jul 2001 | 3,553 |
| 41 | A model of destination image formation Şeyhmus Baloğlu, Ken W. McCleary · Annals of Tourism Research | Oct 1999 | 3,522 |
| 42 | Developing Buyer-Seller Relationships F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing | Apr 1987 | 3,514 |
| 43 | Managing the co-creation of value Adrian Payne, Kaj Storbacka, Pennie Frow · Journal of the Academy of Marketing Science | 11 Aug 2007 | 3,460 |
| 44 | In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. Marilynn B. Brewer · Psychological Bulletin | Mar 1979 | 3,388 |
| 45 | An Examination of Selected Marketing Mix Elements and Brand Equity Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science | Apr 2000 | 3,364 |
| 46 | A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation Marsha L. Richins, Scott A. Dawson · Journal of Consumer Research | Dec 1992 | 3,364 |
| 47 | Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies CB Bhattacharya, Sankar Sen · Journal of Marketing | Apr 2003 | 3,312 |
| 48 | The Company and the Product: Corporate Associations and Consumer Product Responses Tom J. Brown, Peter A. Dacin · Journal of Marketing | 1997 | 3,283 |
| 49 | The Role of Emotions in Marketing Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science | Apr 1999 | 3,267 |
| 50 | Role of social media in online travel information search Zheng Xiang, Ulrike Gretzel · Tourism Management | 8 Apr 2009 | 3,266 |
Citations are OpenAlex's own counts, from its 2026-09-23 snapshot, so the ranking can differ from Google Scholar or Web of Science. A paper is listed for a field when OpenAlex files it under one of the field's topics; retracted papers and papers whose citation count cannot be traced to citing works are left out, and a preprint and the article it became are shown once. Release dates are OpenAlex's: where a source gave only a month or a year, that is what is shown. How the lists are chosen.