Consumer Behavior in Brand Consumption and Identification

Consumer Behavior in Brand Consumption and Identification is a research topic within Marketing. Science Explorer counts 45k research works in it since 1950. 10.0% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores various aspects of consumer behavior in relation to brand consumption, including brand trust, brand community, consumer culture theory, brand attachment, luxury brands, materialism, sponsorship effects, and ethnocentrism. It delves into the factors influencing consumer perceptions, attitudes, and behaviors towards brands, with a particular focus on the emotional and psychological connections individuals form with brands.

• Brand Trust
• Consumer Behavior
• Brand Equity
• Brand Community
• Consumer Culture Theory
• Brand Attachment
• Luxury Brands
• Materialism
• Sponsorship Effects
• Ethnocentrism