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Discussion

Nostalgia and Consumer Behavior

Nostalgia and Consumer Behavior is a research topic within Social Psychology. Science Explorer counts 2.6k research works in it since 1961. 10.6% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the psychological and marketing implications of nostalgia, focusing on its role in memory, emotion, social connectedness, well-being, advertising effectiveness, consumer behavior, identity formation, and as an existential resource. The papers delve into the impact of nostalgia triggers, the functions of nostalgia in individuals and groups, and its influence on various aspects of human experience.

  • Nostalgia
  • Memory
  • Emotion
  • Social Connectedness
  • Well-being
  • Advertising
  • Consumer Behavior
  • Identity
  • Existential Resource
  • Music
Research works
2.6k
fractional, since 1961
In the world top 10%
272
per year above
Top-10% rate
10.6%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+25%
the tick is no change
Largest producer
United States
25% of the 10 largest, 2022-now
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