Nostalgia and Consumer Behavior
Nostalgia and Consumer Behavior is a research topic within Social Psychology. Science Explorer counts 2.6k research works in it since 1961. 10.6% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the psychological and marketing implications of nostalgia, focusing on its role in memory, emotion, social connectedness, well-being, advertising effectiveness, consumer behavior, identity formation, and as an existential resource. The papers delve into the impact of nostalgia triggers, the functions of nostalgia in individuals and groups, and its influence on various aspects of human experience.
- Nostalgia
- Memory
- Emotion
- Social Connectedness
- Well-being
- Advertising
- Consumer Behavior
- Identity
- Existential Resource
- Music
- Research works
- 2.6k fractional, since 1961
- In the world top 10%
- 272 per year above
- Top-10% rate
- 10.6% share of its works in the world top 10%
- Growth, 2018-21 → 2022-25
- +25% the tick is no change
- Largest producer
United States
25% of the 10 largest, 2022-now
Which countries lead Nostalgia and Consumer Behavior research?
By volume, the United States and the United Kingdom publish the most (140 and 104 works in 2022-now).
By volume, 2022-now
- 1
United States 140 works
- 2
United Kingdom 104 works
- 3
China 83 works
- 4
Türkiye 45 works
- 5
India 44 works
- 6
Poland 42 works
- 7
Brazil 31 works
- 8
Spain 26 works
- 9
Japan 23 works
- 10
Australia 22 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Nostalgia and Consumer Behavior research?
By volume in 2022-now, University of Southampton publishes the most Nostalgia and Consumer Behavior research, followed by University of Warsaw and Aalborg University.
By volume, 2022-now
- 1
University of Southampton
United Kingdom 12 works
- 2
University of Warsaw
Poland 5 works
- 3
Aalborg University
Denmark 5 works
- 4
Jagiellonian University
Poland 4 works
- 5
Binus University
Indonesia 4 works
- 6
University of Łódź
Poland 4 works
- 7
Centre National de la Recherche Scientifique
France 4 works
- 8
Nanyang Technological University
Singapore 3 works
- 9
Film Independent
United States 3 works
- 10
University of Essex
United Kingdom 3 works
Where is Nostalgia and Consumer Behavior research done?
The largest centres of Nostalgia and Consumer Behavior research in 2022-now are London (United Kingdom), Beijing (China), Istanbul (Türkiye) and Southampton (United Kingdom).
Where is the best place to study Nostalgia and Consumer Behavior?
Among universities, judged by research, University of Southampton score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | University of Southampton |
10.0 | 50.1% | 30.6× | 12 | +31.2% |
Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.
Every institution in Nostalgia and Consumer Behavior, country by countryIs Nostalgia and Consumer Behavior research growing?
Output in 2022-2025 was 25% higher than in 2018-2021, peaking in 2025. The fastest-growing topics are Nostalgia and Consumer Behavior.
The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.
Its share of all research
Growing output can still be a shrinking share: all of science grows. This is Nostalgia and Consumer Behavior as a percentage of every work published that year, 0.0033% in 2024.
Fractional works of Nostalgia and Consumer Behavior over all fractional works that year. How the balance of science has shifted.
How much of it reaches the world top 10%
Year by year.
Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.
Discussion
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