Question 1

What is Bangkok University known for?

Accepted Answer

In research, Bangkok University stands highest in Social Sciences (#4,983 of 9,585 worldwide), Social Sciences (#4,419 of 5,988 worldwide) and Business, Management and Accounting (#2,031 of 2,581 worldwide), 2022-now. Relative to its size it is most specialised in Marketing, Business, Management and Accounting and Strategy and Management (Marketing is 10.8× its share of world research).

Question 2

How does Bangkok University rank in research?

Accepted Answer

Bangkok University ranks #8,237 of 22,385 institutions worldwide on research quality in 2022-now (#12,544 all time), and #47 of 144 in Thailand.

Question 3

Who are the top researchers at Bangkok University?

Accepted Answer

Ranked on the quality score, Pipatpong Fakfare, Suchart Tripopsakul and Saovapa Wichadee lead among researchers whose main affiliation is Bangkok University.

Question 4

What are the most cited papers from Bangkok University?

Accepted Answer

The most cited paper from Bangkok University is "Developing a unified definition of digital transformation" (Cheng Gong, Vincent Ribière, 2020), with 939 citations. Next come "Packaging and purchase decisions" (562) and "Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand" (389).

Question 5

Which research topics does Bangkok University publish most on?

Accepted Answer

By volume in 2022-now: Digital Marketing and Social Media, Diverse Aspects of Tourism Research, E-commerce and Technology Innovations and Technology Adoption and User Behaviour.

Question 6

Which keywords describe research at Bangkok University?

Accepted Answer

By fractional works in 2022-now, weighted toward what it does more of than the world: Consumer Behavior, Social Media, Economic Development, Social Capital, Customer Relationship Management, User-Generated Content, Economic Growth and Consumer Engagement.

Question 7

Which fields of science does Bangkok University work in?

Accepted Answer

In 2022-now, 57% of research at Bangkok University is in Social Sciences, 27% in Physical Sciences. Its largest fields are Social Sciences (24%), Business, Management and Accounting (18%), Engineering (11%). It does 2.3× the world's share of Social Sciences.

Question 8

Is Bangkok University's research output growing?

Accepted Answer

Output in 2022-2025 was 59% higher than in 2018-2021.