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University · Bangkok · Thailand

Bangkok University

In research, Bangkok University stands highest in Social Sciences (#4,983 of 9,585 worldwide), Social Sciences (#4,419 of 5,988 worldwide) and Business, Management and Accounting (#2,031 of 2,581 worldwide), 2022-now. Relative to its size it is most specialised in Marketing, Business, Management and Accounting and Strategy and Management (Marketing is 10.8× its share of world research).

bu.ac.th/engROR OpenAlex
World rank, 2022-now
#8,237
of 22,385 · #12,544 all time
Rank in Thailand
#47
of 144
Research works
1.5k
▲ 59% vs 2018-21
Citations
15k
10.0 per fractional work
Top-10% rate
9.9%
all institutions 10.0%
vs its own fields
0.70×
1.00× is exactly expected
Open access
46%
world 40%
International
27%
world 18%
Bangkok University

What is Bangkok University known for in research?

The fields where it stands highest, 2022-now, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #4,983 of 9,585 11.7%266 #7440
Social SciencesField #4,419 of 5,988 13.6%110 #6086
Business, Management and AccountingField #2,031 of 2,581 12.9%87 #2761
Physical SciencesDomain #8,473 of 10,670 5.9%126 #13071

Each strip is that field's whole ranked pool, with the notch where Bangkok University sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022-now. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Social Sciences#7,440 #4,983
  2. Social Sciences#6,086 #4,419
  3. Business, Management and Accounting#2,761 #2,031
  4. Physical Sciences#13,071 #8,473
all time2022-now, better2022-now, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

Which fields of science does Bangkok University work in?

In 2022-now, 57% of research at Bangkok University is in Social Sciences, 27% in Physical Sciences. Its largest fields are Social Sciences (24%), Business, Management and Accounting (18%), Engineering (11%). It does 2.3× the world's share of Social Sciences.

Social Sciences: 308 fractional works · 57.3% of its workSocial Sciences: 127 fractional works · 23.6% of its workSociology and Political Science: 52 fractional works · 9.6% of its workEducation: 27 fractional works · 5.0% of its workPolitical Science and International Relations: 14 fractional works · 2.6% of its workCommunication: 6 fractional works · 1.2% of its workCultural Studies: 5 fractional works · 0.9% of its workDemography: 4 fractional works · 0.8% of its workSafety Research: 3 fractional works · 0.5% of its workHealth: 3 fractional works · 0.5% of its workUrban Studies: 2 fractional works · 0.5% of its workTransportation: 2 fractional works · 0.4% of its workGender Studies: 2 fractional works · 0.3% of its workGeography, Planning and Development: 2 fractional works · 0.3% of its workDevelopment: 1 fractional works · 0.2% of its workSmaller subfields together: 4 fractional works · 0.7% of its workBusiness, Management and Accounting: 98 fractional works · 18.3% of its workMarketing: 24 fractional works · 4.6% of its workStrategy and Management: 22 fractional works · 4.2% of its workBusiness and International Management: 11 fractional works · 2.1% of its workOrganizational Behavior and Human Resource Management: 10 fractional works · 1.9% of its workManagement of Technology and Innovation: 10 fractional works · 1.8% of its workAccounting: 9 fractional works · 1.6% of its workManagement Information Systems: 8 fractional works · 1.5% of its workTourism, Leisure and Hospitality Management: 3 fractional works · 0.6% of its workPsychology: 28 fractional works · 5.3% of its workSocial Psychology: 11 fractional works · 2.0% of its workDevelopmental and Educational Psychology: 7 fractional works · 1.3% of its workClinical Psychology: 5 fractional works · 0.9% of its workExperimental and Cognitive Psychology: 4 fractional works · 0.8% of its workApplied Psychology: 2 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.0% of its workEconomics, Econometrics and Finance: 19 fractional works · 3.5% of its workEconomics and Econometrics: 13 fractional works · 2.4% of its workGeneral Economics, Econometrics and Finance: 4 fractional works · 0.8% of its workFinance: 1 fractional works · 0.3% of its workDecision Sciences: 18 fractional works · 3.4% of its workInformation Systems and Management: 11 fractional works · 2.0% of its workManagement Science and Operations Research: 7 fractional works · 1.3% of its workSmaller subfields together: 0 fractional works · 0.0% of its workArts and Humanities: 18 fractional works · 3.3% of its workLanguage and Linguistics: 4 fractional works · 0.8% of its workArcheology: 4 fractional works · 0.7% of its workLiterature and Literary Theory: 3 fractional works · 0.6% of its workMusic: 2 fractional works · 0.3% of its workMuseology: 1 fractional works · 0.2% of its workVisual Arts and Performing Arts: 1 fractional works · 0.2% of its workSmaller subfields together: 3 fractional works · 0.5% of its workPhysical Sciences: 144 fractional works · 26.8% of its workEngineering: 59 fractional works · 11.0% of its workElectrical and Electronic Engineering: 18 fractional works · 3.4% of its workBiomedical Engineering: 6 fractional works · 1.1% of its workAerospace Engineering: 5 fractional works · 1.0% of its workIndustrial and Manufacturing Engineering: 5 fractional works · 0.9% of its workControl and Systems Engineering: 4 fractional works · 0.8% of its workBuilding and Construction: 4 fractional works · 0.8% of its workAutomotive Engineering: 3 fractional works · 0.6% of its workMedia Technology: 3 fractional works · 0.6% of its workMechanical Engineering: 3 fractional works · 0.6% of its workOcean Engineering: 2 fractional works · 0.4% of its workComputational Mechanics: 1 fractional works · 0.2% of its workCivil and Structural Engineering: 1 fractional works · 0.2% of its workSmaller subfields together: 2 fractional works · 0.4% of its workComputer Science: 57 fractional works · 10.6% of its workArtificial Intelligence: 14 fractional works · 2.6% of its workInformation Systems: 12 fractional works · 2.3% of its workComputer Vision and Pattern Recognition: 9 fractional works · 1.7% of its workComputer Networks and Communications: 6 fractional works · 1.1% of its workComputer Science Applications: 5 fractional works · 1.0% of its workHuman-Computer Interaction: 4 fractional works · 0.8% of its workComputer Graphics and Computer-Aided Design: 2 fractional works · 0.4% of its workSignal Processing: 2 fractional works · 0.3% of its workComputational Theory and Mathematics: 1 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.1% of its workEnvironmental Science: 16 fractional works · 3.0% of its workManagement, Monitoring, Policy and Law: 4 fractional works · 0.8% of its workHealth, Toxicology and Mutagenesis: 4 fractional works · 0.7% of its workGlobal and Planetary Change: 3 fractional works · 0.5% of its workEcology: 2 fractional works · 0.3% of its workSmaller subfields together: 4 fractional works · 0.7% of its workMaterials Science: 4 fractional works · 0.8% of its workMaterials Chemistry: 2 fractional works · 0.4% of its workSmaller subfields together: 2 fractional works · 0.4% of its workEnergy: 2 fractional works · 0.4% of its workRenewable Energy, Sustainability and the Environment: 2 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.1% of its workMathematics: 2 fractional works · 0.4% of its workApplied Mathematics: 1 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.2% of its workChemistry: 2 fractional works · 0.3% of its workEarth and Planetary Sciences: 1 fractional works · 0.2% of its workPhysics and Astronomy: 1 fractional works · 0.1% of its workChemical Engineering: 0 fractional works · 0.1% of its workHealth Sciences: 55 fractional works · 10.2% of its workMedicine: 39 fractional works · 7.3% of its workPublic Health, Environmental and Occupational Health: 5 fractional works · 1.0% of its workInfectious Diseases: 3 fractional works · 0.6% of its workRadiology, Nuclear Medicine and Imaging: 3 fractional works · 0.5% of its workComplementary and alternative medicine: 3 fractional works · 0.5% of its workEpidemiology: 2 fractional works · 0.5% of its workSurgery: 2 fractional works · 0.4% of its workPulmonary and Respiratory Medicine: 2 fractional works · 0.3% of its workPhysiology: 2 fractional works · 0.3% of its workRehabilitation: 2 fractional works · 0.3% of its workHealth Informatics: 2 fractional works · 0.3% of its workEndocrinology, Diabetes and Metabolism: 1 fractional works · 0.3% of its workPediatrics, Perinatology and Child Health: 1 fractional works · 0.3% of its workOrthopedics and Sports Medicine: 1 fractional works · 0.2% of its workDermatology: 1 fractional works · 0.2% of its workSmaller subfields together: 8 fractional works · 1.6% of its workHealth Professions: 11 fractional works · 2.1% of its workGeneral Health Professions: 5 fractional works · 1.0% of its workSpeech and Hearing: 2 fractional works · 0.4% of its workSmaller subfields together: 4 fractional works · 0.8% of its workDentistry: 2 fractional works · 0.4% of its workNursing: 2 fractional works · 0.3% of its workNutrition and Dietetics: 2 fractional works · 0.3% of its workVeterinary: 1 fractional works · 0.1% of its workLife Sciences: 30 fractional works · 5.7% of its workAgricultural and Biological Sciences: 13 fractional works · 2.4% of its workPlant Science: 4 fractional works · 0.8% of its workFood Science: 3 fractional works · 0.6% of its workInsect Science: 1 fractional works · 0.3% of its workEcology, Evolution, Behavior and Systematics: 1 fractional works · 0.3% of its workSmaller subfields together: 3 fractional works · 0.5% of its workBiochemistry, Genetics and Molecular Biology: 10 fractional works · 1.8% of its workMolecular Biology: 5 fractional works · 1.0% of its workGenetics: 2 fractional works · 0.3% of its workSmaller subfields together: 3 fractional works · 0.6% of its workNeuroscience: 4 fractional works · 0.8% of its workCognitive Neuroscience: 3 fractional works · 0.6% of its workSmaller subfields together: 1 fractional works · 0.3% of its workImmunology and Microbiology: 2 fractional works · 0.4% of its workImmunology: 1 fractional works · 0.2% of its workSmaller subfields together: 1 fractional works · 0.2% of its workPharmacology, Toxicology and Pharmaceutics: 1 fractional works · 0.1% of its workALL ITS WORKBangkokUniversity537fractional works, 2022-now
Life Sciences6%Physical Sciences27%Health Sciences10%Social Sciences57%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 26 fields, with their numbers
    1. Social Sciences12723.6%
    2. Business, Management and Accounting9818.3%
    3. Psychology285.3%
    4. Economics, Econometrics and Finance193.5%
    5. Decision Sciences183.4%
    6. Arts and Humanities183.3%
    1. Engineering5911.0%
    2. Computer Science5710.6%
    3. Environmental Science163.0%
    4. Materials Science40.8%
    5. Energy20.4%
    6. Mathematics20.4%
    7. Chemistry20.3%
    8. Earth and Planetary Sciences10.2%
    9. Physics and Astronomy10.1%
    10. Chemical Engineering00.1%
    1. Medicine397.3%
    2. Health Professions112.1%
    3. Dentistry20.4%
    4. Nursing20.3%
    5. Veterinary10.1%
    1. Agricultural and Biological Sciences132.4%
    2. Biochemistry, Genetics and Molecular Biology101.8%
    3. Neuroscience40.8%
    4. Immunology and Microbiology20.4%
    5. Pharmacology, Toxicology and Pharmaceutics10.1%
All of science, and how each field's share has moved since 1950: the Science domain explorer

What does Bangkok University specialise in?

Where its research is concentrated relative to its size: Marketing takes 10.8× the share of its output that it takes of world research.

  1. MarketingSubfield · 24.5 works11×
  2. Business, Management and AccountingField · 98.1 works5.7×
  3. Strategy and ManagementSubfield · 22.3 works4.8×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.51× its world share, 13 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.34× its world share, 10 worksBiochemistry, Geneti…Immunology and Microbiology: 0.40× its world share, 2 worksImmunology and Micro…Neuroscience: 0.51× its world share, 4 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 0.40× its world share, 1 worksPharmacology, Toxico…Chemical Engineering: 0.16× its world share, 0 worksChemical EngineeringChemistry: 0.21× its world share, 2 worksChemistryComputer Science: 1.36× its world share, 57 worksComputer ScienceEarth and Planetary Sciences: 0.10× its world share, 1 worksEarth and Planetary …Energy: 0.44× its world share, 2 worksEnergyEngineering: 0.73× its world share, 59 worksEngineeringEnvironmental Science: 0.59× its world share, 16 worksEnvironmental ScienceMaterials Science: 0.22× its world share, 4 worksMaterials ScienceMathematics: 0.34× its world share, 2 worksMathematicsPhysics and Astronomy: 0.06× its world share, 1 worksPhysics and AstronomyDentistry: 0.87× its world share, 2 worksDentistryHealth Professions: 0.80× its world share, 11 worksHealth ProfessionsMedicine: 0.38× its world share, 39 worksMedicineNursing: 0.61× its world share, 2 worksNursingVeterinary: 0.80× its world share, 1 worksVeterinaryArts and Humanities: 1.14× its world share, 18 worksArts and HumanitiesBusiness, Management and Accounting: 5.67× its world share, 98 worksBusiness, Management…Decision Sciences: 3.51× its world share, 18 worksDecision SciencesEconomics, Econometrics and Finance: 1.62× its world share, 19 worksEconomics, Econometr…Psychology: 1.73× its world share, 28 worksPsychologySocial Sciences: 1.86× its world share, 126 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 5.7×. Every wedge is a field page.

All 26 fields, with their numbers
  1. Business, Management and Accounting5.67×98 works
  2. Decision Sciences3.51×18 works
  3. Social Sciences1.86×126 works
  4. Psychology1.73×28 works
  5. Economics, Econometrics and Finance1.62×19 works
  6. Computer Science1.36×57 works
  7. Arts and Humanities1.14×18 works
  8. Dentistry0.87×2 works
  9. Health Professions0.80×11 works
  10. Veterinary0.80×1 works
  11. Engineering0.73×59 works
  12. Nursing0.61×2 works
  13. Environmental Science0.59×16 works
  14. Agricultural and Biological Sciences0.51×13 works
  15. Neuroscience0.51×4 works
  16. Energy0.44×2 works
  17. Immunology and Microbiology0.40×2 works
  18. Pharmacology, Toxicology and Pharmaceutics0.40×1 works
  19. Medicine0.38×39 works
  20. Biochemistry, Genetics and Molecular Biology0.34×10 works
  21. Mathematics0.34×2 works
  22. Materials Science0.22×4 works
  23. Chemistry0.21×2 works
  24. Chemical Engineering0.16×0 works
  25. Earth and Planetary Sciences0.10×1 works
  26. Physics and Astronomy0.06×1 works

Who are the top researchers at Bangkok University?

Ranked on the quality score, Pipatpong Fakfare, Suchart Tripopsakul and Saovapa Wichadee lead among researchers whose main affiliation is Bangkok University.

  1. 1 Pipatpong Fakfare Thailand · #70,641 worldwide 1.4k citations · 79 works
  2. 2 Suchart Tripopsakul Thailand · #458,686 worldwide 1k citations · 44 works
  3. 3 Saovapa Wichadee Thailand · #673,249 worldwide 1.2k citations · 39 works
  4. 4 Vincent Ribière Thailand · #1,426,898 worldwide 2.7k citations · 94 works
  5. 5 Cheng Gong Thailand · #1,794,015 worldwide 1.2k citations · 34 works
  6. 6 Ali Rahimi Thailand · #2,954,262 worldwide 1.2k citations · 113 works
  7. 7 Vanchai Ariyabuddhiphongs Thailand · #3,427,053 worldwide 846 citations · 36 works
  8. 8 Chakkaphong Suthaputchakun Thailand · #3,544,012 worldwide 441 citations · 31 works
  9. 9 Paul I. Louangrath Thailand · #3,617,002 worldwide 197 citations · 47 works
  10. 10 Stefania Mariano Thailand · #3,710,494 worldwide 761 citations · 48 works
All ranked researchers at Bangkok University

What are the most cited papers from Bangkok University?

The most cited paper from Bangkok University is "Developing a unified definition of digital transformation" (Cheng Gong, Vincent Ribière, 2020), with 939 citations. Next come "Packaging and purchase decisions" (562) and "Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand" (389).

Most cited papers
#PaperReleasedCitations
1 Developing a unified definition of digital transformation Cheng Gong, Vincent Ribière · Technovation 31 Dec 2020 939
2 Packaging and purchase decisions Pinya Silayoi, Mark W. Speece · British Food Journal Aug 2004 562
3 Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand Siriluck Rotchanakitumnuai, Mark W. Speece · International Journal of Bank Marketing 18 Nov 2003 389
4 Women’s entrepreneurship and culture: gender role expectations and identities, societal culture, and the entrepreneurial environment Amanda Bullough, Ulrike Guelich, Tatiana S. Manolova et al. · Small Business Economics Open access 9 Jan 2021 384
5 Climatological characteristics of the tropical tropopause as revealed by radiosondes Dian J. Seidel, Rebecca J. Ross, James K. Angell et al. · Journal of Geophysical Research Atmospheres Open access Apr 2001 350
All 60 most cited papers, with filters and sorting

Which keywords describe research at Bangkok University?

By fractional works in 2022-now, weighted toward what it does more of than the world: Consumer Behavior, Social Media, Economic Development, Social Capital, Customer Relationship Management, User-Generated Content, Economic Growth and Consumer Engagement.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Social Media27▲ 3.6×19 topics
  2. Sustainability27▲ 2.0×39 topics
  3. Economic Development22▲ 5.2×10 topics
  4. Consumer Behavior22▲ 6.5×13 topics
  5. Economic Growth20▲ 4.6×19 topics
  6. Social Capital19▲ 6.9×10 topics
  7. Artificial Intelligence18▲ 2.3×31 topics
  8. Sustainable Development18▲ 2.1×28 topics
  9. Globalization17▲ 1.65×33 topics
  10. Education17▲ 1.82×28 topics
  11. Customer Relationship Management16▲ 21×2 topics
  12. User-Generated Content16▲ 22×2 topics
  13. Consumer Engagement16▲ 24×1 topic
  14. Electronic Word-of-Mouth16▲ 24×1 topic
  15. Innovation14▲ 2.5×23 topics
  16. Big Data14▲ 2.7×17 topics
  17. Supply Chain Management13▲ 2.7×14 topics
  18. International Trade13▲ 17×4 topics
  19. Destination Image13▲ 28×2 topics
  20. COVID-19 Impact12▲ 13×3 topics
  21. Supply Chain12▲ 11×6 topics
  22. Big Data Analytics12▲ 10×4 topics
  23. E-commerce11▲ 3.7×5 topics
  24. Environmental Management11▲ 5.2×6 topics
  25. Tourism Development11▲ 15×2 topics
  26. Tourist Satisfaction11▲ 20×2 topics
  27. Community Perceptions10▲ 27×1 topic
  28. Sustainable Tourism10▲ 17×1 topic
  29. Logistics10▲ 12×5 topics
  30. Customer Experience10▲ 11×4 topics
  31. Digital Technologies10▲ 14×4 topics
  32. Cross-Border E-Commerce9▲ 37×1 topic
  33. Fuzzy Theory9▲ 37×1 topic
  34. User Satisfaction9▲ 8.8×3 topics
  35. Information Systems9▲ 9.4×3 topics
  36. Technology Acceptance Model9▲ 11×2 topics
  37. Structural Equation Modeling9▲ 8.1×2 topics
  38. Online Shopping8▲ 8.8×2 topics
  39. Consumer Trust8▲ 16×1 topic
  40. Partial Least Squares8▲ 16×1 topic

Which research topics does Bangkok University publish most on?

By volume in 2022-now: Digital Marketing and Social Media, Diverse Aspects of Tourism Research, E-commerce and Technology Innovations and Technology Adoption and User Behaviour.

Digital Marketing and Social Media: 16 fractional worksDiverse Aspects of Tourism Research: 10 fractional worksE-commerce and Technolog…9E-commerce and Technology Innovations: 9 fractional worksTechnology Adoption and …8Technology Adoption and User Behaviour: 8 fractional worksEnvironmental Sustainability in Business: 6 fractional worksSoutheast Asian Sociopolitical Studies: 6 fractional worksConsumer Behavior in Bra…6Consumer Behavior in Brand Consumption and Identification: 6 fractional worksEntrepreneurship Studies and Influences: 6 fractional worksConsumer Retail Behavior Studies: 6 fractional worksCustomer Service Quality and Loyalty: 4 fractional works
Sociology and Political ScienceBusiness and International ManagementInformation Systems and ManagementMarketing3 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Marketing and Social Media Sociology and Political Science 16 works
  2. 2 Diverse Aspects of Tourism Research Sociology and Political Science 10 works
  3. 3 E-commerce and Technology Innovations Business and International Management 9 works
  4. 4 Technology Adoption and User Behaviour Information Systems and Management 8 works
  5. 5 Environmental Sustainability in Business Marketing 6 works
  6. 6 Southeast Asian Sociopolitical Studies Political Science and International Relations 6 works
  7. 7 Consumer Behavior in Brand Consumption and Identification Marketing 6 works
  8. 8 Entrepreneurship Studies and Influences Management of Technology and Innovation 6 works
  9. 9 Consumer Retail Behavior Studies Marketing 6 works
  10. 10 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 4 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available45.6%not open54.4%

World: 40% of research is openly available.

with international co-authors26.7%domestic only73.3%

World: 18% is written across borders.

How has Bangkok University's research output changed?

Output in 2022-2025 was 59% higher than in 2018-2021.

still counting1990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Bangkok University as a percentage of every work published that year, 0.0019% in 2024.

still counting0.0010%0.0020%0.0030%Bangkok University0.0028% in 202519801990200020102020

Fractional works of Bangkok University over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year, against all institutions in the same year.

still counting10%20%Bangkok University11.8% in 2025all institutions10.0% in 202520102020

Of each year's output, the share that reached the world's 10% most cited for its field and year. Peak 16.4% in 2010.

Other research institutions in Bangkok

All research institutions in Bangkok

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Bangkok University on Science Explorer

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