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University · Bangkok · Thailand

Bangkok University

In research, Bangkok University stands highest in Social Sciences (#2,676 of 10,521 worldwide), Business, Management and Accounting (#773 of 2,578 worldwide) and Social Sciences (#3,533 of 6,365 worldwide), 2022–2025. Relative to its size it is most specialised in Marketing and Business, Management and Accounting — Marketing is 11.4× its share of world research.

bu.ac.th/engROR OpenAlex
World rank, 2022–2025
#10,293
of 28,054 · #11,843 all time
Rank in Thailand
#45
of 156
Research works
1.5k
▼ 2% vs 2013–17
Citations
15k
10.0 per fractional work
Top-10% rate
16.2%
record average 16.5%
Open access
46%
world 28%

What is Bangkok University known for in research?

The fields where it stands highest, 2022–2025, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #2,676 of 10,521 19.0%266 #2912
Business, Management and AccountingField #773 of 2,578 21.7%87 #1191
Social SciencesField #3,533 of 6,365 20.9%110 #3589
Physical SciencesDomain #11,222 of 12,888 12.5%126 #12980

Each strip is that field’s whole ranked pool, with the notch where Bangkok University sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no world mark, because the world rate differs by field (from about 6% to 21% in this record).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022–2025. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Social Sciences#2,912 #2,676
  2. Business, Management and Accounting#1,191 #773
  3. Social Sciences#3,589 #3,533
  4. Physical Sciences#12,980 #11,222
all time2022–2025, better2022–2025, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

What does Bangkok University specialise in?

Where its research is concentrated relative to its size: Marketing takes 11.4× the share of its output that it takes of world research.

  1. MarketingSubfield · 22.3 works11×
  2. Business, Management and AccountingField · 87.2 works5.8×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.50× its world share, 11 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.32× its world share, 8 worksBiochemistry, Geneti…Immunology and Microbiology: 0.41× its world share, 2 worksImmunology and Micro…Neuroscience: 0.44× its world share, 3 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 0.04× its world share, 0 worksPharmacology, Toxico…Chemical Engineering: 0.15× its world share, 0 worksChemical EngineeringChemistry: 0.24× its world share, 2 worksChemistryComputer Science: 1.36× its world share, 49 worksComputer ScienceEarth and Planetary Sciences: 0.11× its world share, 1 worksEarth and Planetary …Energy: 0.41× its world share, 2 worksEnergyEngineering: 0.75× its world share, 52 worksEngineeringEnvironmental Science: 0.63× its world share, 14 worksEnvironmental ScienceMaterials Science: 0.21× its world share, 3 worksMaterials ScienceMathematics: 0.37× its world share, 2 worksMathematicsPhysics and Astronomy: 0.03× its world share, 0 worksPhysics and AstronomyDentistry: 0.79× its world share, 2 worksDentistryHealth Professions: 0.81× its world share, 10 worksHealth ProfessionsMedicine: 0.37× its world share, 33 worksMedicineNursing: 0.70× its world share, 2 worksNursingVeterinary: 0.90× its world share, 1 worksVeterinaryArts and Humanities: 1.12× its world share, 15 worksArts and HumanitiesBusiness, Management and Accounting: 5.84× its world share, 87 worksBusiness, Management…Decision Sciences: 3.15× its world share, 14 worksDecision SciencesEconomics, Econometrics and Finance: 1.75× its world share, 17 worksEconomics, Econometr…Psychology: 1.58× its world share, 22 worksPsychologySocial Sciences: 1.88× its world share, 110 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 5.8×. Every wedge is a field page.

Who are the top researchers at Bangkok University?

Ranked on the composite score, Alex Bennet, Vincent Ribière and Waleed S. Mohammed lead among researchers whose main affiliation is Bangkok University.

  1. 1 Alex Bennet · #513,347 worldwide 22 citations · 20 works
  2. 2 Vincent Ribière · #889,461 worldwide 57 citations · 18 works
  3. 3 Waleed S. Mohammed · #892,664 worldwide 68 citations · 53 works
  4. 4 Worawat Choensawat · #1,181,659 worldwide 11 citations · 16 works
  5. 5 Poompat Saengudomlert · #1,198,117 worldwide 36 citations · 28 works
  6. 6 Kingkarn Sookhanaphibarn · #1,288,916 worldwide 31 citations · 29 works
All ranked researchers at Bangkok University

Which keywords describe research at Bangkok University?

By fractional works in 2022–2025, weighted toward what it does more of than the world: Consumer Behavior, Economic Development, Social Media, Social Capital, Customer Relationship Management, User-Generated Content, Consumer Engagement and Electronic Word-of-Mouth.

▲ more of its work than of the world’s◆ about the world’s share▼ less than the world’s

Size is fractional works in 2022–2025 in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Social Media24▲ 3.7×14 topics
  2. Sustainability23▲ 2.0×35 topics
  3. Economic Development21▲ 5.6×10 topics
  4. Consumer Behavior20▲ 6.7×13 topics
  5. Social Capital18▲ 7.2×9 topics
  6. Economic Growth17▲ 4.4×17 topics
  7. Globalization16▲ 1.74×30 topics
  8. Sustainable Development16▲ 2.1×23 topics
  9. Artificial Intelligence15▲ 2.3×26 topics
  10. Customer Relationship Management15▲ 22×2 topics
  11. Education15▲ 1.85×24 topics
  12. User-Generated Content15▲ 23×2 topics
  13. Consumer Engagement14▲ 25×1 topic
  14. Electronic Word-of-Mouth14▲ 25×1 topic
  15. Supply Chain Management13▲ 3.0×13 topics
  16. Big Data13▲ 3.0×16 topics
  17. Innovation12▲ 2.5×20 topics
  18. International Trade12▲ 18×3 topics
  19. Big Data Analytics11▲ 11×4 topics
  20. Supply Chain11▲ 12×6 topics
  21. Destination Image11▲ 28×2 topics
  22. Risk Assessment11▲ 3.4×6 topics
  23. COVID-19 Impact10▲ 13×3 topics
  24. Environmental Management10▲ 5.3×6 topics
  25. Logistics10▲ 13×4 topics
  26. Digital Technologies10▲ 15×4 topics
  27. Tourist Satisfaction10▲ 20×2 topics
  28. Tourism Development9▲ 17×2 topics
  29. Cross-Border E-Commerce9▲ 38×1 topic
  30. Fuzzy Theory9▲ 38×1 topic
  31. Community Perceptions9▲ 27×1 topic
  32. Sustainable Tourism9▲ 16×1 topic
  33. Customer Experience8▲ 12×4 topics
  34. User Satisfaction7▲ 8.2×2 topics
  35. Information Systems7▲ 9.3×3 topics
  36. Technology Acceptance Model7▲ 10×2 topics
  37. Structural Equation Modeling7▲ 7.7×2 topics
  38. Online Shopping7▲ 8.2×2 topics
  39. Consumer Trust7▲ 15×1 topic
  40. Partial Least Squares7▲ 15×1 topic

Which research topics does Bangkok University publish most on?

By volume in 2022–2025: Digital Marketing and Social Media, E-commerce and Technology Innovations, Diverse Aspects of Tourism Research and Technology Adoption and User Behaviour.

Digital Marketing and Social Media: 14 fractional worksE-commerce and Technology Innovations: 9 fractional worksDiverse Aspects of Touri…9Diverse Aspects of Tourism Research: 9 fractional worksTechnology Adoption and …7Technology Adoption and User Behaviour: 7 fractional worksSoutheast Asian Sociopolitical Studies: 6 fractional worksConsumer Behavior in Brand Consumption and Identification: 6 fractional worksEntrepreneurship Studies…6Entrepreneurship Studies and Influences: 6 fractional worksEnvironmental Sustainabi…6Environmental Sustainability in Business: 6 fractional worksConsumer Retail Behavior…5Consumer Retail Behavior Studies: 5 fractional worksCustomer Service Quality…4Customer Service Quality and Loyalty: 4 fractional works
Sociology and Political ScienceBusiness and International ManagementInformation Systems and ManagementPolitical Science and International Relations3 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Digital Marketing and Social Media Sociology and Political Science 14 works
  2. 2 E-commerce and Technology Innovations Business and International Management 9 works
  3. 3 Diverse Aspects of Tourism Research Sociology and Political Science 9 works
  4. 4 Technology Adoption and User Behaviour Information Systems and Management 7 works
  5. 5 Southeast Asian Sociopolitical Studies Political Science and International Relations 6 works
  6. 6 Consumer Behavior in Brand Consumption and Identification Marketing 6 works
  7. 7 Entrepreneurship Studies and Influences Management of Technology and Innovation 6 works
  8. 8 Environmental Sustainability in Business Marketing 6 works
  9. 9 Consumer Retail Behavior Studies Marketing 5 works
  10. 10 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 4 works

How open and international is its research?

Against the world’s own shares — the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available45.6%not open54.4%

World: 28% of research is openly available.

with international co-authors26.7%domestic only73.3%

World: 19% is written across borders.

How has Bangkok University's research output changed?

Output in 2018–2022 was 2% lower than in 2013–2017.

1990200020102020
grewheldshrank

The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.

Other research institutions in Bangkok

All research institutions in Bangkok

Research measures only: rankings here say nothing about teaching, admissions or student experience. Comparable institutions and collaboration partners are in the interactive view on the map.